Held in Italy, MCE Mostra Convegno Expocomfort is the world’s leading trade fair for civil and industrial systems, air conditioning and renewable energies. When the team were forced to postpone their March event to September due to COVID-19, they launched a special ‘Move on Together’ marketing campaign to send a positive message to their stakeholders, partners, customers, and anyone involved in their shows.
This heart-warming video, produced in partnership with Milan-based RBA Design, has received almost 9,000 YouTube views!
The team also prepared an advert to run in Italy’s main economic newspaper in collaboration with their main Partner Associations, highlighting their support for the industry and the role of the event in driving recovery and growth.
MCE has already begun to help its exhibitors maintain an industry presence during this difficult period by collecting their news and offering to share it through all of the MCE event channels – website, social networks, press office etc. The team are also planning an MEP BIM WebForum for the benefit of their exhibitors and attendees.