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Marketing Coordinator | PAX - ReedPop

Norwalk, CT USA

  • Hours:
    40 HOURS / WEEK
  • Contract Type:
    Regular
  • Type Of employment:
    Full time
  • Job ID:
    R71458

Marketing Coordinator, ReedPop, PAX
 

Are you skilled in marketing consumer products and events?
 

Would you like to use your marketing talent to promote pop culture events and merchandise?
 

About our Team

ReedPop is the largest producer of pop culture events in the world. We build fun on a daily basis and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business. ReedPop has an extensive stable of respected events, editorial websites and video channels. These range from mainstream digital brands such as Eurogamer, to more specialist sites dedicated to PC and Board games as well as wider pop culture. Our live events include New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.
 

About the Role

In this role you will work closely with the Marketing and Events teams. The Marketing Coordinator will drive brand awareness and attendee acquisition for our games portfolio of events, including PAX East and West and PAX Unplugged
 

Responsibilities

  • Executing a comprehensive social media plan and email communications calendar focused on attendee acquisition, retention, and customer engagement

  • Tracking and measuring key metrics (ROI and KPIs) of all marketing initiatives and informing manager of status and deliverables

  • Working with internal research team and partners to turn data and actionable insights into digital content

  • Updating copy and assets for digital campaigns and creating and deploying email campaigns

  • Maintaining an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines

  • Seeking out the latest trends in marketing and advertising to help us achieve our audience acquisition and retention goals


Requirements

  • Demonstrate experience marketing consumer products, event marketing or relevant and related experience

  • Possess excellent copywriting, communication, and interpersonal skills

  • Have knowledge of social media platforms (such as Facebook, Instagram, Twitter, YouTube, and TikTok) and their corresponding ad management platforms

  • Possess experience in social media marketing, consumer insights, social platforms, brand positioning, and marketing analytics

  • Be organized, detail-oriented & proactive with a true passion for pop culture, gaming, fan communities and the brands we work with

  • Be resourceful and willing to find creative solutions that will help you achieve your goals

  • Have flexibility to thrive within a fast-paced work environment with unpredictable deadlines and schedules

  • Be able to travel 6-8 times annually, domestic and international, including weekends, as needed

  • Have experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) or designing branded marketing assets with Canva


Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive


Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
 

About the Business

RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.