Join the in-cosmetics Korea team as Marketing Manager

in-cosmetics Korea is part of the in-cosmetics Group, a growing portfolio of 4 B2B events in Europe, Asia and South America. (www.in-cosmetics.com). The event takes place in Korea every July. With science at its heart, in-cosmetics Korea brings together the personal care ingredients community operating within the dynamic and influential Korean C&T Market. We create business opportunities, insights and inspiration to formulate products that meet consumer needs and values

We are looking for a Marketing Manager with the experience and passion to develop, manage and implement successful marketing strategies and plans for this market-leading trade show. You will join a very international team and work collaboratively with a wider marketing community that will offer you strategic, creative, and operational support. The Marketing Manager plans and oversees the delivery of a multi-channel marketing campaigns to acquire, retain and engage our customers and grow the event. You will regularly monitor and measure the effectiveness and quality of these channels, throughout the campaign to ensure a successful event delivery. You must be able to combine a strategic and analytical mind with the ability to execute.

Bring your passion, skills, and expertise

• Brand Management: Act as brand and industry champion for the event, shaping value propositions, creating the on-site experience, embedding persona-based marketing and segmentation, and ensuring that all communications and customer experience complement the brand and enhance the customer journey.

• Strategic: Work closely with Event Leadership and the Senior Marketing Network, providing input into the overall event strategy and be responsible for the marketing strategy of in-cosmetics Korea. Develop and implement international marketing strategies including visitor & exhibitor communication campaigns to meet the event’s strategic objectives.

• Analytics and insight: Supported by the Customer insight team, evaluate customer research, market conditions, competitor data, and customer feedback to develop a deep understanding of customers that will drive engaging marketing strategies and content, grow the event, and improve customer satisfaction. Assess, interrogate, and provide regular customer behaviour, performance analytics and competitive analysis to shape ongoing marketing tactics. 

• Product Development: Collaborate with the team to support portfolio development and growth in new territories as well as develop new digital products, show initiatives and special events/features to enhance event content.

• Commercial: Support the sales team to drive space sales & sponsorship by developing, managing, and analysing campaigns that drive both new and retained revenues for stand and non-stand products.

• Implementation & Execution: Collaborate and communicate effectively with marketing specialists and support teams; briefing, developing, overseeing, project managing and owning the delivery of a multi-channel on and offline marketing plan. Manage the coordination of both visitor and exhibitor registration processes. Manage the strategic use of local and international partners to drive new and retained customers working with a team of specialist marketing colleagues to deliver the agreed plans and to monitor the effective use of these partners in delivering event objectives.

• Team management: Lead, support, and coach a shared Content & Marketing Executive.

• Budget Control & Supplier Management:  Develop and manage the marketing budget, ensuring the marketing plan is delivered within budget and ensuring all costs are tracked. Manage relevant contractual relationships with suppliers.

The ideal candidate:

• A highly driven, experienced and enthusiastic marketing professional with fluency in written and spoken English and Korean

• Marketing degree or equivalent and proven track record in marketing, preferably in the exhibition/event environment

• Interest in the personal care industry is essential and prior experience preferred

• Creative ability to uncover unmet needs and develop new business opportunities

• Passion and enthusiasm for testing new and different products

• Customer-centric and flexible approach – appetite for working at a fast pace

• Skill for building partner and customer relationships quickly and understanding market needs

• A solid understanding of multichannel marketing, segmented marketing initiatives and databases

• A strong understanding of customer and market dynamics and requirements

• A strategic thinker and team player with strong interpersonal skills at all levels

• Excellent time management skills with the ability to meet deadlines and prioritise a periodically heavy workload

• Need a level of comfort with matrix organisations and able to manage various stakeholder relationships

• A willingness to travel (internationally), work in a global team of professionals building effective relationships with partners and suppliers and be culturally sensitive

We provide:

• Hybrid working

• 25 days of annual leave (plus 3 extra Christmas closure days in addition to holiday entitlement)

• Holiday buy after successfully completing probationary period

• Private Medical insurance

• Health Screening

• Long Service Awards

• Cycle to Work Scheme

• Eye Care Vouchers

• Membership of Professional Bodies (relating to your role)

• Study Assistance

• Sabbaticals

• Employee Assistant Programme

• Employee Discount Programmes

• Give as you earn (regular charity donations via monthly deductions from your salary)

• Save as you earn (UK permanent employees only – RELX Share option scheme)

Don’t meet every single requirement? Studies have shown that women, people of colour and people with disabilities are less likely to apply to jobs unless they meet every single qualification. At RX Global we are dedicated to building a diverse, inclusive and authentic workplace therefore if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles!

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