SHOWCASE FOR CUTTING-EDGE NEW DIGITAL CONTENT





Paris, 15 March 2018 – MIPTV 2018 will host an exclusive preview of STXsurreal’s “The Limit”, a live-action, short-form virtual reality series from award-winning filmmaker Robert Rodriguez, and a showcase by viral video pioneer Jukin Media to discover the latest in envelope-pushing digital content. 



The leading global TV and digital content market, MIPTV takes place in Cannes, France from 9-12 April 2018.



“The Limit” stars Michelle Rodriguez and will premiere on STX’s upcoming pay-per-experience VR channel Surreal, launching as an app on VR headsets in mid-2018. STXsurreal is the VR division acquired by Robert Simonds’ STX Entertainment in 2016.



Co-written, directed, and produced by Rodriguez, “The Limit” is a first-person POV action series that follows Michelle Rodriguez as she plays a genetically-enhanced weapon of mass destruction hell-bent on destroying the covert agency that created her. The series, co-written by Racer Max, is an original concept built from the ground-up as a native VR experience, and is being produced in a new cinematic VR format that bridges the gap between traditional widescreen and 360-degree video.

 

Robert Rodriguez is known for his innovative and maverick approach to storytelling. His movie credits include “From Dusk Till Dawn”, “Machete” and “Sin City”. Michelle Rodriguez rose to international stardom in the hit “Fast and Furious” franchise, and has also starred in “Avatar” and “Resident Evil”.

 

Jukin Media Founder and CEO Jonathan Skogmo is back at MIPTV for the second year running to unveil a new wave of hotly-anticipated new projects and share his insights on Jukin’s wholly unique and successful business model. Founded on the belief that the future of storytelling is user-generated, Jukin Media is a multi-faceted media company that utilizes the world's most compelling UGC videos to connect with audiences. Jukin's 2017 MIPTV showcase turned heads with new digital content, the announcement that the company's international FailArmy TV series had reached 100 episodes, and even a special live performance. This year, Skogmo will give an inside look at the company's digital publishing network which generates 3.2 billion video views per month, it's original series that are seen in 200+ markets throughout the world, and its innovative UGC-based campaigns and creative that drive results for advertisers.



Movistar is getting ready to take a further step in its ambitious commitment for in-house production and will be launching Virtual Hero this summer, the first Spanish anime series in history. Movistar has allied with El Rubius, a global phenomenon thanks to over 26 million followers on his Youtube channel and over 11 million followers on Twitter, to turn the original idea of the Virtual Hero comics and the characters created by El Rubius into a TV series.   

 

Domingo Corral, Head of Original Programming at Movistar+, El Rubius and Alexis Barroso Gascó, Director and Screenwriter at ZeppelinTv/EndemolShine Iberia, will be present in Cannes, and they will explain how the idea came up and what the entire development of the series has been like, with a first season of 22 episodes that will be available this year on Movistar, the TV platform of Telefónica. This production process has been jointly developed by Motion Pictures studios in Barcelona and Jaruyi studios in South Korea.



The flagship and leading global TV and digital content market, MIPTV takes place in Cannes, France from 9-12 April 2018. CANNESERIES takes place alongside MIPTV and In Development as part of the biggest week in TV.





For press enquiries, please contact:



Jane GARTON, Press Director

jane.garton@reedmidem.com



Philippe LE GALL, Press Manager

philippe.legall@reedmidem.com



Yassia FEKIR, PR

yassia.fekir@reedmidem.com



Edith YAHIAOUI, Press Officer

edith.yahiaoui@reedmidem.com