The retail world is the absolute protagonist with two very successful initiatives. From the international contest DIVA, that awards the best displays, to “Elementaria”, the exhibition dedicated to the materials used to create exhibition solutions for the world of Travel Retail.  


Milan 10th October 2019, Viscom Italia has been presenting for years the best of the world of point of sales in all its facets: from innovative materials to the most creative displays. The world of P.O.P becomes a fundamental sector for the visual communication market to which Viscom Italia dedicates two very important initiatives, carried out in collaboration with the magazine Display Italia. 

The international competition DIVA Display Italia Viscom Award, created in collaboration with Display Italia and with the patronage of Comieco, aims to reward the 28 best exhibition solutions presented by 18 companies in the following categories: durable exhibition solutions, non-durable exhibition solutions, Digital Signage, Packaging, Shop Fitting, Retail Design, Shelf Design and new proposals. The DIVA area will feature the following business tables: Adaptive, Fronteretro, Eurodisplay Design In Progress, Flyvision Kft, Lic Packaging, Lucaprint, Nemes, Scatolificio Pasubio, Trocart, Wood Line 

The contest will promote creativity and technique, innovation and design to Viscom Italia's vast and selected audience trade marketing managers, advertising and communication agencies, and graphic studies. The works will be voted on by visitors and a jury of experts: Cristiana Sormani, Trade Marketing Manager Bayer, Eliana Farotto, Responsabile R&D COMIECO, Michele Preziosa, Laboratorio della Farmacia , Paolo Corradi Direttore Acquisti Parmalat, Emanuela Marmiroli, Brand Activation Manager SONY Europe B.V., Andrea Semprini, Trade Marketing Manager Giuliani Pharma, Emidio Granchi Responsabile Grocery Liquidi UNICOOP Firenze.The awards ceremony will be held on Friday, October 11th at 4 p.m., in the Viscom Talks room, booth C01 pad 12. 

DIVA exhibition area will expand with the Elementaria event. An exhibition of high design prototypes designed to present a new business model dedicated to the production and proposal of exhibition solutions for the brand industry. For this purpose, architecture and design professionals have worked on creating creative concepts alongside companies specialized in the production and transformation of raw materials. This interaction, commercially unusual, has led to the realization of prototypes showcased during the fair and to the birth of a new network available to communication operators. This edition of Elementaria will focus on raw materials of polymer, metallic, wooden, carto technical origin and includes the creation of displays dedicated to the use of products for the Travel Retail market. The prototypes have been designed by the following architectural and design firms: Marco Maggioni for ADREANI, Livia Diegoli for FINSA, Giorgio Gurioli for GEPLAST, Michele Finco for IP GRAPHICS, Maurizio Milani for MADREPERLA, Matteo Caimi for MEGLAS, and Cristian Visentin for TONCART. Partecipating in the Raw Material Gallery: MONTECOLINO, INEOS STYROLUTION GROUP , TRE CI. Business table: Andreani e Meglas. 


Viscom Italia is a trademark of RX Global, the world’s leading organiser of trade and consumer exhibitions, special events and conferences managing over 500 events in 30 countries with an overall attendance figure of more than 7 million participants in 2018. RX Global has 38 branches worldwide serving 43 industry segments. RX Global is part of RELX Group plc, the leading provider of professional information and workflow solutions in the business sector.  

For information: Viscom Italia Press Office Manager – Nicola Mirizio – phone. +39 02 435170.61 –