Viscomland: a demonstrative location, a theme park rich of attractions to try and experiment in order to discover the whole range of possible applications through to the use of visual communication technology.

Milan, 10th October 2019 - You will not only find an exhibition area and business meetings at Viscom Italia, but also important visibility moments for products presented by companies exhibiting in this edition.  


It is not just the products that count, but also who is able to enhance and present to their own clients those products, those applications, those materials. This is precisely the goal that gave the reason to create an area called Viscom Live which, every year, presents a new creative contest made and customized with the countless visual communication solutions.

We will transform an area of 400 square meters into an exciting location, a new location where visitors will be able to experiment with applications, innovative materials and original solutions, to give it a try to a live quiz to deepen their knowledge of the market and to understand the different stages of creating and producing objects, final products. The Viscom Live edition was produced in collaboration with the arch. Paola Silva Coronel.

Main sponsor 3M Italia, technical sponsors: Cielle, Epson, Fenix Digital Group, Gravotech, Guandong, HP Italy,, Market Screentypographic, Mimaki, Pico, RamSystem, Trotec Italia. 





3M will be present at Viscom Live 2019 with revolutionary new solutions. For interior design, we would like to point out the glass finishes of the 3M™ FASARA™ Collection 2020-2021 and the very new 3M ™ DI-NOC™ Glass. For the wrapping industry, a new generation of wrap film aims at redefining completely the rules of the game: the newly engineered 3M™ Wrap Film Series 2080 all in one combines high comformability, ease of application and removal, increased warranty and the industry first revolutionary Protective Film Layer (PPF) for gloss colours.


The sheet plastic bilaminate backdrop engraved with the writing Viscomland, is created with Cielle TAU, a computerized table system for engraving, cutting and deep laser marking. If you want to customize your products with maximun precision, this is the solution for you! TAU, for high definition processing, on objects of any shape. 

EPSON – PAD. 12 BOOTH E41/ E47 


SureLab SL-D800 is a commercial photo production printer, designed for photo shops and professional photographers who wish to expand their business offering a high quality printing service in a wide range of sizes and media, whatever customers want. 



Fenix Digital Group will be exhibiting at Viscom Live unique applications such as the special looking swissQprint Droptix 3D an eyecatchy lenticular looking like prints, plus series of 3D tactile inkjet UV LED printed designs and a 5 multilayered prints for front/back reading printed on one side only. Last but not the lease special 3D inkjet gold wallpapers printed with the revolutionary Veika Dimense technology. 




Total attraction with Gravotech: come visit us and personalize your special Metal Anodized Aluminum Plate by our ready to engrave consumables Gravograph range made by M20 rotary Gravograph, the smartest, smallest and easiest to use solution in the market!  GUANDONG ITALIA – PAD. 8 BOOTH L08 

 At Viscom Live we are presenting the chance to create on Wally Nano-Dots products your personalized gadget in 1 minute, using a technology user friendly, easy for everyone: you don’t believe it? Please come to get your personalized gadget!  



HP will showcase most of its printer portfolio: the brand new HP Stitch, HP Latex, HP Latex Print and Cut, HP DesignJet and HP PageWide XL. To meet the market’s interest in this technology, this year at the Viscom Live area, of which HP is the technical sponsor, there will also be a corner dedicated to 3D printing where it will be possible to see some artifacts made with the company's 3D printing solutions. This area’s entrance will be covered with fabrics printed with HP Stitch and a wall will be decorated with panels printed with HP Latex R Series on very.


Leeed is the evolution of the digital LED monitor. self-supporting, pre-assembled, ready to be positioned and turn on . Ready To Play. No tool is needed or any assembly. Minimal and ultra-thin design (only 45 mm thick), self-supporting and easily transportable thanks to the wheels integrated at the base, it has its exceptional strengths in its low costs and versatility. At the Shopping Center, at the museum, in the store or in the disco, upload the contents, adjust the luminescence and ... Press Play.




“SERI UVILAB" the complete Mini laboratory for pront in screen printing with UV inks. Composed by Miscreen to produce the digital screen-printing frame in the A4 size, 4-color carousel, 2 printing plans and mini LED cold UV oven. The whole system consumes less than 2 kw / h. From the graphic file to the frame and immediately printed on plastics, papers, synthetic fabrics, metal, ceramic, wood, glass, etc, a single ink to print on everything.

MIMAKI – PAD. 8 BOOTH E23/E27/G20/G26 


Mimaki has always been a pioneer in the development of printing and cutting systems, offering customers a wide range of unexplored opportunities. From embossing with UV Led flatbeds to printing on mirrored material with transparent ink, produced with UCJV Series UV Led, to Full Color 3D printing: all perfect solutions to create graphics with high added value and visual impact. In the textile field, Mimaki has developed a complete line that fits the production needs of the customer. With sublimation printing the application solutions are countless, from soft signage to sportswear with fluorescent inks. 




PICO is a distributor specializing in technologies for communication and graphic arts professionals. PICO participates to Viscom to show software solutions that can simplify the workflow of communication, from creativity to publication, focusing on the synergy that these create between the different players in the industry. The objective is to raise the quality level of the output, passing thru a natural improvement of the single workings and making the operators more aware and competent.



3D UV printing with IJP technology. Our peripherals offer unique and integrated prints on all substrates. Our target is to intercept the customer’s need and formulate with him the ideal printing solution. IJP SYSTEM by RAM SYSTEM.


Trotec Laser, will exhibit at  Viscom Live, the Speedy 100 laser machine, the smallest laser engraver of the Speedy series, characterized by the high quality of the parts that compose it and by the patented technology InPack TechnologyTM that allows to protect the sensitive parts of the machine from dust generated by laser processing, ensuring minimal maintenance and optimal results of cutting and engraving. During the 3 days of Viscom Live, with the Speedy 100, we will produce a series of objects (branded glasses etc.) starting from plexiglass sheets in various colors of our production. By visiting our desk you will be able to see live how a precision laser processing project is organized and implemented. 



Viscom Italia is a trademark of RX Global, the world’s leading organiser of trade and consumer exhibitions, special events and conferences managing over 500 events in 30 countries with an overall attendance figure of more than 7 million participants in 2017. RX Global has 38 branches worldwide serving 43 industry segments. RX Global is part of RELX Group plc, the leading provider of professional information and workflow solutions in the business sector




For information:
Viscom Italia Press Office Manager– Nicola Mirizio – M. +39 02 435170.61 –