RX Global held its first COVID-19 Digital Summit in May bringing together almost 500 digital specialists and event teams from across the company to share their online innovations.

Organised by RX Global’ Innovation and Customer Success Teams the two-hour summit combined live webinars with recorded presentations and interactive polling. It offered an inside look at how RX leaders are taking their events online in response to the COVID-19 practice, and highlighted best practices to help show teams develop and manage their own events. 

“Feedback for the event was very positive scoring 8.9 out of 10” says Ade Allenby, Global Head of Digital and Data Innovation. “We wanted to show what it takes to deliver engaging content and interactive audience participation. Attendees said the summit had given them many valuable new insights and ideas.”


“As a company we are moving from a phase of wanting to deliver support and guidance for our customers as they feel the impacts of Coronavirus, to providing digital tools and services that reconnect our customers and generate real business insights and outcomes.” Ade explains.

“The engagement from our show teams around the world has been extraordinary and we are able to explore solutions with our customers and learn around the world on a scale not seen before in the exhibitions industry to maximise customer benefits”  adds Alan Arnfeld, Senior Director of Customer Success.

Reed Travel Exhibitions’ recent ATM Virtual is one example of what can be achieved online, in exceptional circumstances.  Held from 1-3 June, the digital version of Arabian Travel Market attracted 18,964 participants from 152 countries, generated 14,385 pre-scheduled 1-2-1 meetings, and attracted 16,929 viewers to its live seminar sessions.

Similarly Midem Digital Edition brought the global music community together from 2 June to get a better understanding of what’s ahead for the industry in the post-COVID era. Participants enjoyed access to over 250 speakers from every music sector, exclusive concerts, unique market intelligence, and the first-ever Artist and Label Services Directory. Within the first week, the event portal had registered 7,969 unique users, generated 1,000+ meeting requests and made over 84,000 business connection recommendations. 

Reflecting on these and other results, Ade says: “We’re incredibly encouraged by the way our digital platforms have been received by customers, and by the future potential they offer us to extend our events to wider audiences who may or may not be able to attend our live events in person. Watch this space for more developments!”