1. Promote: Win attendees before day one

Here’s a juicy stat for you: In our 2025 survey of visitors across 15 countries, 98% of attendees researched the show and its exhibitors before stepping through the doors. That means the planning starts long before the event—so make sure you’re on their radar early. Showcase your products to the right people, right now. Whether by industry, category, or product line, targeted promotion sparks instant connections and unlocks new business opportunities before the event even begins.