The executive has been part of the RX team since 2013, with an ascending career in the company.
WTM Latin America's 2024 edition takes place between April 15th and 17th
RX today announced the promotion of Bianca Pizzolito to Evet Leader of WTM (World Travel Market) Latin America. With more than 14 years dedicated to the tourism industry, Bianca Pizzolito is called “home-grown” by the national and international teams at RX, where she has worked since 2013. She joined the company as a Sales Executive focusing on the Brazilian government.
Over the years, Bianca was promoted to Commercial Manager, responsible for sales strategy, event marketing and management of the Sales team in Brazil and also for the Latin America region at WTM London. Graduating in Leisure and Tourism from the University of São Paulo (USP), with an MBA in Business Management by Saint Paul Business School, Bianca will lead WTM Latin America 2024's edition.
She will lead and develop the strategy and deliver the event to the market. She also joins the WTM Portfolio leadership group.
Commenting on the promotion, Vasyl Zhygalo, WTM Event Portfolio Director at RX Global, said:
“Bianca has consistently demonstrated her dedication and commitment. More than that, she plays a key role in our events success, which made her rise a natural one and I’m delighted that she has agreed to take this new role in the company”.
“Our team is truly global, working together in an integrated manner, with all our events in WTM's portfolio. With Bianca in position, we will further expand the results delivery in Latin America, thanks to the natural and expected growth of the event, and our excellent customer and exhibitor service. Our goal is to deliver the best possible experience for industry professionals.”
Bianca said: “I am truly honoured to be taking this role. Our team is ready for these new opportunities and to work collaboratively with the global team and I am excited to grow our business and delight our customers in 2024.”
WTM Latin America 2024 will take place between April 15 and 17, at Expo Center Norte, in São Paulo, occupying the green and white pavilions, with more than 27 thousand participants expected over the three days.
Bianca Pizzolito will report to Vasyl Zhygalo, WTM Event Portfolio Director at RX’s global headquarters in London.
She succeed Daniel Zanetti who is leaving the company.
- ENDS
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are:
WTM Latin America is held annually in São Paulo and attracts more than 27,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its latest edition, in 2023, WTM Latin America kept its focus on effective business generation, and was able to schedule in advance six thousand meetings that were held between buyers, travel agents and exhibitors. WTM Latin America contents are available in English, Spanish and Portuguese.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next live event: 6 to 8 November 2023 at ExCel London
Arabian Travel Market (ATM), now on its 31st year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
Press information: WTM Latin America
Marcia Leite – (11) 9-4334 3017 – marcia@comunicahub.com.br
Luciana Gonçalves Frei (11) 9-5134 9665 – lucianafrei@comunicahub.com.br
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