Mexico City, August 26, 2024 - With a business volume of $14 billion, IBTM Americas successfully concluded its 15th anniversary, once again demonstrating why it is the essential meeting point for industry leaders. This year, the event saw the participation of over 3,200 industry professionals, with attendance growing by 15%, who interacted with more than 450 exhibitors over the two-day event held on August 21 and 22.

Eleonora García, Director of IBTM Americas, inaugurated the event with an inspiring speech, highlighting the importance of this forum as a catalyst for post-pandemic economic recovery and innovation in the meetings industry. "This year, IBTM Americas has solidified itself as an essential platform for driving business, creating new alliances, and fostering the exchange of ideas in an industry that is fundamental to the economic development of our nations," said García.

Among the most notable achievements of this year's edition was the record number of over 10,000 pre-scheduled business appointments, representing a 20% increase compared to the previous edition. These meetings enabled participants to establish valuable contacts and explore business opportunities that will significantly contribute to the sector's growth in the coming years.

In addition to networking opportunities, IBTM Americas 2024 offered a world-class program with more than 80 sessions addressing key topics such as sustainability, event technology, and new trends in meeting management. Artificial Intelligence (AI) was prominently featured over the two days, as it is transforming the meetings and conferences industry by offering advanced tools for personalized experiences, logistics optimization, and improved decision-making.

A special mention goes to the inclusion of Baja California as the guest state of honor. The participation of this region not only showcased Mexico's cultural and tourism richness but also highlighted the vast opportunities the country offers for hosting international events. In García's words, "Having Baja California as our guest state this year was a testament to the diversity and capability that Mexico has to host world-class events in unique settings that combine modern infrastructure and unparalleled natural beauty."

Near the conclusion, the winners of the Change Maker Program were announced, which sought to strengthen positive social and environmental impact through the implementation of related activities, where Guanajuato was awarded.

The benefits and reach of IBTM Americas 2024 are evident not only in the numbers but also in the qualitative impact it has had on the meetings community.

Luiz Bellini, General Director of RX Mexico, stated, "IBTM Americas 2024 has not only reaffirmed its leadership as the most important event in the meetings industry in Latin America but has also set a new standard for collaboration and innovation in the sector. At RX, we are already working on the planning of the 2025 edition, which promises to be even more ambitious and transformative for the industry."

See you at IBTM Americas on August 20 and 21, 2025!

For more information, check out the Media Kit with data and photographs at this link.

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About IBTM Americas::

www.ibtmamericas.com/es-mx.html

www.facebook.com/IBTMAmericas

www.linkedin.com/company/ibtmamericas

Instagram: (@ibtmamericas)

Press Resources: www.ibtmamericas.com/es-mx/sobre-nosotros/prensa.html

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX organizes approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by harnessing data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in approximately 40 countries. It employs over 36,000 people, more than 40% of whom are in North America. RELX PLC, the parent company, is listed on the London, Amsterdam, and New York Stock Exchanges under the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalization can be found at http://www.relx.com/investors

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For more information::

Fernanda Yerena

Public Relations RX Mexico

fernanda.yerena@rxglobal.com
Mobile. 55 2115 1399