Wednesday 4th March 2026, London: World Travel Market (WTM) London, organised by RX, the world’s most influential travel event, has announced the Egyptian Tourism Authority as its Premier Partner for 2026.
Following the exclusive launch of Ramses and the Pharaoh’s Gold: The Exhibition, an official signing ceremony was held on Thursday, 26 February at Neon at Battersea Power Station. The partnership was formally confirmed by Chris Carter-Chapman, Event Director at WTM London; Ahmed Youseff, CEO of the Egyptian Tourism Authority; and Sherif Fathi, Egypt’s Minister of Tourism and Antiquities.
Egypt has been a longstanding partner of WTM London and has had a presence at every event since the inaugural WTM London which took place in 1980.
In recent years, the authority has significantly strengthened its presence at WTM London. Its stand space expanded by more than 20% between 2023 and 2024, followed by a further increase of over 50% in 2025. Overall, this represents an almost 90% growth since 2023, with the 2025 stand welcoming around 90 co‑exhibitors, underlining the event’s growing importance as a platform for collaboration and industry engagement.
Negotiations for an even larger presence in 2026 are under way. WTM London also welcomes a growing number of travel suppliers who exhibit independently of the tourism authority. Last year for example, flag carrier EgyptAir had its own stand with a number of hotel chains, resorts and destination management companies also exhibiting on the show floor.
Egypt’s growing presence at WTM London and its Premier Partner status reflects the nation’s commitment to its tourism industry and builds on other successful initiatives to increase inbound tourism numbers. In 2025, the government confirmed it welcomed nearly 19 million international visitors, a 21% increase on 2024 and well above the global growth rate of 5%. It added that Egypt was served by flights from nearly 200 cities around the globe, highlighting Egypt’s global appeal.
Looking ahead, authorities are aiming to achieve 30 million tourist arrivals by 2031. The WTM Global Travel Report 2025, in association with Tourism Economics, predicted a 27% increase in inbound tourism spending between now and 2030.
Ahmed Youseff, CEO of the Egyptian Tourism Authority, said: “WTM London has been instrumental in helping Egypt to become one of the world’s most popular outbound leisure destinations. We intend to take full advantage of our Premier Partner status to promote the world’s oldest tourism destination to an even wider range of source markets and traveller types”.
Egypt’s Minister of Tourism and Antiquities, Sherif Fathi said, “Our Premier Partnership with WTM London reflects Egypt’s strategic vision to position itself as a leading global tourism destination. We will use this important partnership to promote our vision, ‘Egypt – Unmatched Diversity,’ which highlights the extraordinary breadth of experiences our country offers. Building on the strong growth momentum achieved in 2025, we remain fully committed to expanding our international presence and strengthening partnerships across key markets.
The Minister emphasised the importance of signing this agreement on the occasion of the opening of Ramses and the Pharaoh’s Gold: The Exhibition in London, highlighting the importance having strong international presence and strategic partnerships in advancing Egypt’s global tourism positioning”.
Chris Carter-Chapman, Event Director, WTM London, said: “We are delighted to have secured the Egyptian Tourism Authority as our 2026 Premier Partner this early in the planning cycle. We’re excited to work with them over the coming months as they seek to achieve their growth aims and propel them towards their target of 30 million arrivals by 2031.”
WTM London 2026 is taking place from Tuesday 3 November – Thursday 5 November at Excel London.
ENDS
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Notes to Editors
World Travel Market (WTM) Portfolio comprises of leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel and tourism event for the international leisure l travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 3 to 5 November 2026 at Excel London.
WTM Spotlight
WTM Spotlight, launched by RX, is a new travel industry event designed to foster global networking and business opportunities. The inaugural edition held in Saudi Arabia from 29th September – 1st October 2026 at the Riyadh Front Exhibition & Convention Centre, will connect tourism professionals, exhibitors, and buyers worldwide, encouraging collaboration, innovation, and sustainable growth across the travel sector. It highlights RX’s commitment to expanding international travel partnerships through focused, market-specific events.
Arabian Travel Market (ATM), is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2024 welcomed over 47,000 attendees and hosted over 30,000 visitors, including more than 2,600 exhibitors and representatives from over 161 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next event: 4 to 6 May 2026, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place from 28 April, within and alongside Arabian Travel Market. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
Arabian Travel Week is a 10-day long festival of travel and tourism events that take place in Dubai. All eyes are on the city, as Dubai invites the international travel industry to come together each year and take part in the events so that we can shape the future of travel together. The travel events that are part of Arabian Travel Week include ATM Start Up Competition, ATM Travel Tech, GBTA Business Travel Forums and Buyer Networking.
https://www.wtm.com/arabian-travel-week/en-gb.html
WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals and almost 800 exhibiting companies during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its latest edition, in 2024, WTM Latin America kept its focus on effective business generation and was able to schedule in advance six thousand meetings that were held between buyers, travel agents and exhibitors.
WTM Latin America contents are available in English, Spanish and Portuguese.
Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. The event welcomes 6,000 travel industry professionals to Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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