The event, held from April 7th to 10th, featured new product launches, strengthened relations among participants and recorded a high number of qualified leads

FEICON concluded the 2026 edition with robust business at the stands and direct interactions between companies and professionals in the construction supply chain. More than 300,000 leads were generated for exhibitors with RX's digital tools, in addition to the continuous flow of visitors with technical experience and decision-making power.

The event brought together more than 1,200 exhibiting brands and presented solutions to a qualified public, with a focus on business. “FEICON brings together experiences that favor direct contact between brands and professionals, creating networking opportunities and boosting negotiations during the event and in the following months,” says Ivan Romão, director of the trade show

New products in practice

For participating companies, the event lived up to its role as a strategic platform for presenting product portfolios, validating new product launches, and ensuring closer market connections. “FEICON 2026 delivered the dynamism that the construction sector demands and exceeded our expectations. For Iquine, being present was strategic for consolidating our position as a brand that combines technology and proximity to the market,” says Leonardo Vasconcelos, commercial and marketing director of Tintas Iquine.

Interaction with the public and the opportunity to demonstrate solutions in practice were highlighted as key differentiators in this edition. “FEICON is the ultimate showcase to reaffirm leadership in protection and finishing. It's the moment to present the evolution of our portfolio and connect the brand directly with retailers and applicators across Brazil,” notes Roger Almeida, marketing coordinator at Hydronorth. According to Roger, the practical demonstrations contributed to promoting the perceived value of their solutions to a specialized public.

Market and relations

In addition to exhibiting products, the event also served as a space for market research and building relations. “FEICON is a consolidated event that allows people to learn about trends and understand how the market behaves. We are pleased with the public attendance and the networking opportunities that arose,” says Fábio Ferrara, marketing manager at COBRECOM.

Direct contact with construction professionals was also highlighted among the trade show's results. “Being at FEICON is fundamental to further strengthening our relationships with the people who are on the job site every day. The trade show is one of the main indicators of the construction sector in Brazil, and we had a very busy booth, with high-quality interactions and great interest in our solutions,” says Klecios Souza, Tigre Group’s executive director for Brazil.

Expansion to Rio de Janeiro

The big news for FEICON 2026 was the expansion of the trade show to Rio de Janeiro. The first edition of FEICON Rio will be held from October 6th to 8th of this year at Riocentro, bringing together more than 500 exhibiting brands, six experience arenas, more than 60 hours of specialized content, and an expected public of over 10,000 professionals from the sector. This initiative highlights the event's position as a national platform for business, content and networking in the construction sector. Get more the details at the  official site.

About FEICON

FEICON is the leading event for the construction and architecture markets in Latin America, bringing together solutions, technical content and professionals from across the entire supply chain. The next edition, in São Paulo, will be held from April 6th to 9th, 2027, at São Paulo Expo.

RX

RX is a global leader for events and exhibitions, combining its extensive expertise with data and technology to create and promote business for individuals, communities and organizations. With a presence in 25 countries and operations across 41 industry sectors, RX hosts approximately 350 events annually and is committed to creating an inclusive work environment for all.

RX is part of the RELX group, a global provider of information-driven analytics and decision-making tools for professional and corporate clients.

For more information, visit www.rxglobal.com.br

RELX

The RELX Group is a global provider of information-based analytics and decision-making tools for professional and corporate clients. It serves clients in over 180 countries and territories, with offices in approximately 40 countries, employing more than 37,000 people, with approximately 40% in North America. Shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges under the following ticker symbols: London: REL, Amsterdam: REN, New York: RELX.