Global tourism recovery led by Europe sets the stage for World Travel Market London, 7-9 November 2022
Global air travel is set to reach 65% of pre-pandemic levels this summer, according to the summer Travel Outlook Report 2022 produced by World Travel Market London (WTM) and analytics firm ForwardKeys.
The summer report reveals that the current enthusiasm to travel overseas is so strong that a rise in air fares has done relatively little to dampen demand. For example, the average fare from the US to Europe climbed by more than 35% between January and May with no noticeable slowing in booking rates.
The report also reveals that Europe has seen the biggest tourism recovery, recording an improvement of 16 percentage points, and is now reporting the highest overall tourist arrival volumes. The European region also illustrates the widespread trend of beach destinations recovering more quickly than their urban counterparts.
The continuing revival of leisure travel around the globe during the third quarter of this year (July, August and September) sets the stage for World Travel Market London – the foremost global event for the travel industry - taking place at ExCeL on 7-9 November 2022.
A second, end-of-year Travel Outlook Report will be published during World Travel Market London, giving delegates the latest trends and detailed forecasts based on bookings from airlines and travel agencies.
Africa and the Middle East are the regions on course to recover most strongly, with Q3 arrivals expected to reach 83% of 2019 levels. It is followed by the Americas, where summer arrivals are expected to reach 76%, Europe (71%) and Asia Pacific (35%).
The impressive rebound of summer destinations such as Antalya (Turkey; +81%), Mykonos and Rhodes (both Greece; both +29%) is partly attributable to early reopening and the proactive communication of their countries. Greece was among the first European nations to reopen to non-essential travel and has been clear and consistent in its messaging throughout the pandemic.
It is interesting to note that the urban destinations with the best rates of recovery – Naples (Italy; +5%), Istanbul (Turkey; 0%), Athens (Greece; -5%) and Lisbon (Portugal; -8%) – are gateways to nearby sun and beach resorts.
The relatively promising outlook for summer travel to Africa and the Middle East is thanks to several factors. Many Middle Eastern airports are hubs for travel between Asia Pacific and Europe, so the Middle East is benefiting from the revival of intercontinental travel, particularly driven by people returning to Asian countries to visit friends and relatives.
The two countries leading Africa’s summer travel recovery, Nigeria (+14%) and Ghana (+8%), are not on the traditional tourist map, but they do have significant diasporas in Europe and North America.
The strong performance of these nations can be attributed to pent-up demand from expatriates to visit friends and relatives back home.
However, travel to and within the Asia Pacific region is recovering more slowly, because of stricter Covid-19 travel restrictions remaining in force for longer.
Juliette Losardo, Exhibition Director at World Travel Market London, said:
“It’s encouraging to see the results of the Travel Outlook Report and how markets around the world are recovering this summer. It will be interesting to see how these findings develop by winter and we look forward to welcoming ForwardKeys to present the next installation of this exclusive research at World Travel Market in November.’’
“These reports are based on robust data, from airlines and travel agencies, giving industry executives clear insights about which regions and which sectors are bouncing back strongly – as well as information about post-pandemic trends and consumer behaviour.’’
“World Travel Market London will provide a platform for experts from around the world to debate the key issues affecting the travel trade – and provide an unparalleled opportunity to build those important business connections for 2023 and beyond.’’
Olivier Ponti, VP Insights at ForwardKeys, said:
“With 2022 seeing travel restrictions lifted, connectivity re-established, and consumer confidence regained, demand for international travel is on the rise once more. In Q3 this year, holidaymakers are relatively much keener to leave the pandemic behind with a relaxing break on the beach than they are to consume culture, cities and sightseeing.
“The impact of the pandemic has meant that long-established travel trends are evolving.
As we gradually regain normality, new patterns emerge and reliable, real-time data is needed to make sense of them. This is essential for discovering new markets and opportunities.”
Download the full summer report here
Photography from our previous shows is available on the following link: https://wtm.mediafiler.net/wtm/start/index
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts.
Next live event: Monday 7 to 9 November 2022 at ExCel London
Arabian Travel Market (ATM), now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2022 attracted over 23,000 visitors and hosted over 30,000 participants including 1,500 exhibitors and attendees from 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, ITIC, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country forums.
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.
Next event: Tuesday 4 to Thursday 6 April 2023 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
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