26 June 2024: IBTM has introduced an exciting new addition to its flagship IBTM World event taking place in Barcelona from 19-21 November. The new programme, called Exceptional Experiences, has been developed as a direct response to the challenges faced by in-house event professionals and marketers, and will showcase innovative strategies to help this community create event experiences that fuel business growth.
Exceptional Experiences was launched at a pop-up event at Cannes Lions. The session, which took place on Friday 21 June, assembled trailblazers from the creative and media industries to explore the most exceptional concepts and activations from the week. Participants included Jimmy Knowles, Global Head of Experiential at Canva; Judy Lee, Senior Director, Global Brand Experiences at Pinterest; Shauna Little, Vice President, Advertising Solutions and Marketing at The Washington Post; and Claudia Hall, Event Director at IBTM World.
Claudia Hall, Exhibition Director, IBTM World, said: “The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week. We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”
Evolving from the hugely successful corporate event marketers programme at IBTM World 2023, Exceptional Experiences is designed to develop the future roadmap for the event industry. It will comprise an exclusive invite-only workshop at IBTM World in Barcelona for senior executives, VPs and influential leaders from different sectors on day one of IBTM – 19th Nov 2024.
On day two – 20th Nov 2024, IBTM’s Exceptional Experiences Forum will take place on the Main Stage. This dedicated content stream will provide education sessions on subjects such as how to harness AI and technology, build your community and leave a lasting, positive impact on attendees.
Register your interest to attend here: https://www.ibtmworld.com/en-gb/whats-on/exceptional-experiences.html
ENDS
For all media enquiries, additional comment and request for interview please contact
Becca Krug at Davies Tanner:
Tel: +44 (0)1892 619100
becca.krug@daviestanner.com
Notes to Editors
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, and IBTM Asia Pacific.
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show. 2024 is the 37th anniversary of IBTM World and the 20th year the event has been hosted in Barcelona.
Next event: Tuesday 19 November to Thursday 21 November 2024 at Fira Barcelona
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
Next event: Wednesday 21 to Thursday 22 August 2024 at Centro Citibanamex in Mexico City.
IBTM Asia Pacific, the must-attend two-day event for the Asia Pacific region’s meeting, incentives, conference and events industry.
Next event: Wednesday 19 March – Thursday 20 March 2025 at AsiaWorld-Expo in Hong Kong.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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