New format makes Cape Town a central hub for Africa's luxury travel industry.
Cape Town, 8 July 2025 – ILTM Africa today announced a major expansion for its 2026 event, becoming the first luxury travel marketplace on the continent to serve both inbound and dedicated outbound opportunities focused on the Middle East. The move responds to rapid growth in Africa's outbound luxury travel spending, which industry data shows is reaching US$1.6 bn by 2026.
The expansion comes as travel agencies across sub-Saharan Africa report a 32% jump in luxury outbound bookings over the past year, with strong demand for Middle Eastern destinations. This growth has created a clear market need that ILTM Africa 2026 will address.
“The African luxury travel market continues to evolve, and our clients’ needs are evolving with it,” said Megan De Jager, Portfolio Director of ILTM Africa. “For 2026, we’re enhancing our event by introducing dedicated outbound opportunities focused exclusively on the Middle East, giving African agencies direct access to a curated selection of luxury products from that region. At the same time, we remain fully committed to delivering unmatched value for our South African and sub-Saharan partners through our established buyer mix. This extension simply adds targeted connections while protecting the ROI and proven benefits that have made ILTM Africa indispensable for both exhibitors and buyers.”
ILTM Africa will return to Cape Town’s Norval Foundation in 2026 as an expanded marketplace bringing together:
- African suppliers, showcasing premier continental experiences;
- Middle Eastern suppliers, presenting high-end regional offerings;
- African buyers, seeking both regional products and exclusive access to new opportunities in the Middle East;
- And international buyers, exploring investment prospects within African markets.
This dual focus makes ILTM Africa the only African event connecting luxury suppliers with buyers looking for both inbound and outbound opportunities. Many African buyers now handle both types of travel but previously had to attend multiple events to meet all their suppliers. The new format saves time and money while giving suppliers access to expanded markets.
Under the event's permanent tagline "Igniting Opportunities Fuels Prosperity," the 2026 event reflects a clear mission: create real value by connecting people who can grow each other's businesses, whether that means bringing luxury travellers into Africa or helping Africans discover new destinations abroad.
The event will maintain its successful format of pre-matched one-to-one meetings, focused networking, and practical sessions on market trends, now with expanded scope to serve both markets. The Norval Foundation, known for its art collections and architecture, provides a fitting backdrop for this business-focused event.
For more information visit the ILTM Africa website or to express your interest to exhibit, please register here.
-ENDS-
Issued by: Big Ambitions
Contact: Sonnette Fourie
Tel: +27 81 072 2869
Email: sonnette@bigambitions.co.za
ABOUT:
ILTM Africa gives leaders in the African luxury travel market every opportunity to re-connect, build relationships and grow their business. An invitation-only event, the very best travel agents from across the globe meet Africa’s most spectacular luxury travel experience providers.
Next event: 10 to 12 April 2026 – Norval Foundation, Cape Town https://www.iltm.com/africa/en-gb.html
WTM Africa launched in 2014 in Cape Town, South Africa. In 2025, WTM Africa facilitated more than 60 000 appointment request from 70 countries with a 30% increase in exhibitors from 2024.
Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
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