Norwalk, CT – February 19, 2026 – Just months ago, JCK and Luxury announced the new Timepieces watch destination and the expansion of the watch category, debuting at the 2026 Luxury and JCK show in Las Vegas taking place May 29 – June 1, 2026 (By Invitation Only May 27 & 28). In addition to the growing number of exhibiting watch brands, JCK and Luxury are further enhancing the watch segment, and giving retail store watch buyers and watch brands opportunities to learn and network, through strategic and noteworthy collaborations with leading organizations in the watch industry, including the Fondation Haute Horlogerie (FHH), RedBar Group, and WatchPro Magazine. These collaborations were specifically selected to elevate and expand the timepiece experience for retailers, buyers, brands, and enthusiasts while attending JCK and Luxury. 

Timepieces at Luxury and JCK continues to advance its position as an important destination for the watch industry. The event features a carefully curated selection of watch brands, all of which have chosen JCK and Luxury as their exclusive Las Vegas showcase.  Exhibiting brands include Citizen Watch US, Frederique Constant, Alpina Watches, Accutron, Bulova, Movado Group, Victorinox, Shinola, Wolf, G-SHOCK, CASIO, Fossil Group (FOSSIL, Michael Kors, Diesel, Armani Exchange), Vostok Europe, and more.

FHH, who plays a key role in the emergence of watchmaking culture and the experiential aspect in international watchmaking events, joins Luxury and JCK as a pillar organization of experts within the watch industry. With a mission to promote the culture and artistry of watchmaking internationally, FHH will bring educational resources and expertise to the event. This collaboration aligns with FHH’s focus on expanding its reach in the North American market, particularly by providing high-level watch education for retailers and JCK’s mission to offer a comprehensive experience for watch buyers in Las Vegas.

“The Fondation Haute Horlogerie is delighted to engage with JCK and Luxury within the framework of Timepieces at Luxury and JCK,” says Aurélie Streit, Vice President, Fondation Haute Horlogerie. “This initiative strongly resonates with our mission to share watchmaking culture and know-how with the widest possible audience. By bringing educational content, dialogue and hands-on learning into this environment, we aim to create meaningful moments of transmission, moments that help deepen understanding of what truly lies behind a timepiece, beyond the object itself.”

Another key feature will be a global meet-up hosted by RedBar Group, the world's largest watch enthusiast community. The evening will provide an opportunity for collectors to connect directly with some of the most recognized and innovative brands in the watch industry. Collectors will have the chance to explore exclusive product releases, gain insights from industry leaders, and engage in meaningful discussions with fellow enthusiasts. This unique atmosphere is designed to foster community among collectors, celebrate their shared passion, and deepen their appreciation for fine timepieces. This event will be by invitation only for RedBar members.

WatchPro Magazine has been named an official partner of JCK and Luxury. WatchPro will host its exciting Hot 100 party, a prestigious and exclusive celebration of the top 100 influential figures in the watch industry, on Friday night, May 29 at the Venetian Expo. This invitation-only gathering will bring together 200 key executives, including retailers, watch brands, media, and influencers, for an evening of networking and recognition.

"We are delighted to bring the Hot 100 back to Las Vegas, marking an exciting return for the event in the heart of the US watch industry,” says Alex Douglas, Brand Manager, WatchPro. “Thirteen years since its launch in the UK and four years after its US debut, the Hot 100 remains a unique opportunity to recognize outstanding achievements across American retail, brands, and media. Our partnership with Timepieces at Luxury and JCK not only helps unite the industry but also allows us to celebrate the innovation and excellence that drive it."

In addition to these exciting collaborations, the American Watchmakers-Clockmakers Institute (AWCI) will once again bring its Mobile Classroom to the event, offering hands-on watchmaking workshops and educational sessions. This unique opportunity allows retail watch buyers and industry professionals to gain practical skills and deepen their understanding of watch repair and maintenance, further enhancing the educational offerings at Luxury and JCK.

"Timepieces at Luxury and JCK has quickly become the next must-attend destination for the watch market," says Sarin Bachmann, Senior Vice President, RX Jewelry Portfolio."The response from the watch and retail community has been outstanding, with an impressive roster of brands already committed, and room still available for select brands, including emerging independents. We look forward to unveiling this expanded offering and welcoming both returning and new first-time watch buyers to Las Vegas, and we are excited to celebrate with retailers, press, and all the brands on Friday, May 29 at our official watch celebration.”

Members of the media can register here.
Retail trade watch buyers and other attending professionals can register here. 

Watch brands of all levels interested in learning more about participating in this exciting new launch can contact Amanda Diamond at Amanda.Diamond@rxglobal.com. 

For more information about JCK, visit lasvegas.jckonline.com.