MCE- MOSTRA CONVEGNO EXPOCOMFORT 2020 strengthens its mission as a meeting point for sector trends through a new floor plan, a training environment and an exhibition area that will culminate in Hall 9/11. Integration is the keyword, which is influencing the HVAC&R market in all its facets, and it is an important part of the guidelines that has showed the way towards the new layout of the exhibition. MCE 2020 confirms itself as an ideal occasion to learn about and try advanced technologies.
Milan, 18 November 2019 – The world of HVAC&R is changing faster than ever, integration and technology development are the two drivers that cannot be underestimated; efficiency, integrated buildings, smart homes, domotics are the main areas of interest that are now decisively influencing this sector.
Comfort is a state of well-being pursued by people, an element used by manufacturers to push the market and, therefore, the end-user to replace appliances not only at the end of their working life, but also to take advantage of the new services that technology makes available. It is a virtuous circle that players in the sector cannot underestimate because it means influencing market development, gaining ground and new opportunities for growth.
The connection of multiple home devices over the internet thanks to The Internet of Things is inexorably becoming a reality that affects the entire supply chain, from manufacturers to end-users, a development that in Italy in 2018 generated a turnover of 5 billion euros, registering a 35% increase compared to the previous year, and a growth that, for now, is set to remain at that level. Moreover, the greatest added value for all trade professionals lies in the wide range of services they increasingly offer. As a result of the increasing influence of the end-user, he is now becoming more informed and eager to discover the most innovative solutions for comfortable living.
MCE – MOSTRA CONVEGNO EXPOCMFORT 2020 has revised the entire exhibition hall layout to build a path that allows visitors to learn about the new possibilities offered by technological progress, discover them, deepen them, and deal with entrepreneurs, consultants and developers acquiring useful information and contacts to govern the development process and increase their competitiveness. An exhibition floorplan able to bring the HVAC&R technologies closer together to make the best of the concept of Indoor Climate and that will feature the whole components sector in Hall 2/4, sanitary technology, water treatment, equipment and tools in Hall 14/18, the world of heating and plant design services located in Halls 1/3, 5/7 as usual, and furthermore, in Hall 10, BIE- BIOMASS INNOVATION EXPO co-located with MCE will shine a spotlight on the renewable energy sector, with a particular focus on BIM. Lastly, HVAC&R systems will take up not only Halls
13/15 and 22/24 but also 9/11 where the best in tech innovation will be on display, and that will merge perfectly with That’s Smart, an exhibition and workshop space, joining link between the heat and power environment.
The image of the new layout is available here https://www.youtube.com/watch?v=TNII_SxxB-4&feature=youtu.be
MCE - Mostra Convegno Expocomfort Mostra Convegno Expocomfort is the biennial International exhibition dedicated to residential and industrial installations: heating, airconditioning, refrigeration, hardware, valves, sanitary technology, bathroom environment, water treatment, tools, renewable energy sources, and services. Devised in 1960 as Italy’s first trade exhibition, MCE has been a leader in the sector for more than 50 years thanks to its proven ability to follow the evolution across the reference markets, creating opportunities for technical, educational and political exchange and discussion. Mostra Convegno Expocomfort is owned by RX Global, the world’s leading organiser of exhibitions, trade shows, and conferences, whose current portfolio includes over 500 events in 30 countries with overall attendance figures of more than 7 million participants in 2018. RX Global has 38 branches worldwide serving 43 industry sectors. RX Global is part of RELX Group plc, the leading provider of professional information and workflow solutions in the business sector.
Press Ofice: Flaminia Parrini, RX Global Italia, tel.+39 02/43517038, flaminia.parrini@reedexpo.it
