Russian events reap the benefits of Reed’s digital expertise


Two of the most ambitious digital events produced in Russia during COVID have been delivered by RX Global Russia, powered by our proprietary technology platform, Atlas.

Held online from 8-9 June, IPSA Live brought together buyers, suppliers and experts in the promotional products industry for two days of expert insights, masterclasses and one to one connections.  More than 800 hours of IPSA LIVE broadcasts were delivered with the most popular streaming sessions attracting up to 450 unique viewers. Exhibitors presented new products on virtual stands, in live stream, with the opportunity for visitors to ask questions. The 1,255 online visitors were also able to check out the profiles and products of every supplier in the digital exhibitor directory, and initiated just under 400 online chats with those of interest.

Intercharm Professional offered its customers access to the same online business and learning opportunities on an even larger scale, delivering over 2,600 hours of live broadcasts and attracting 5750 unique online visitors. During the three days of the show, visitors could enjoy a rich business program with 10 professional events for specialists from different industries. 189 speakers gave their presentations, including 66 live, from several venues simultaneously, the most popular attracting 785 viewers. In addition, 94 exhibitors gave live presentations from their ‘virtual stands’ generating over 2,000 conversations on instant messaging.

Atlas is the name of RX Global global digital event platform which powers over 530 of our events worldwide. Developed prior to COVID, its ability to support virtual webinars, matchmaking and one2one meetings alongside videos, podcasts and presentations, has been key in keeping our customers connected through the pandemic.   

“Master classes and brand and product presentations have always been a major attraction for visitors to IPSA and Intercharm Professional. During these times, it was so important to recreate these professional communities online, while enabling customers to communicate, exchange contacts and find business partners” says Ruslan Abdrakhmanov, Marketing and Digital Director. “Many visitors commented that thanks to the concentration of professionals on our online platforms, they were able to make many useful contacts in a short space of time.”

Check out Intercharm Professional’s inspiring video report here.