Press Releases

RX Global taps Richard Prentice to head up Sales Analytics

London (4 February 2021): RX Global today announced that Richard Prentice has been appointed Sales Analytics Manager of its new global Group Sales Analytics Team, effective 1 February 2021 and, reporting to Julian Barker, Group Strategy Director. 

His role will be to lead a new team of specialists to support the company’s face-to-face business and the rapidly increasing use of digital products by leveraging sales and marketing data analytics to create value and efficiency for customers. 

Commenting on the appointment, Julian Barker, Group Strategy Director, said, “Richard is a fantastic addition to our team, bringing a deep understanding of data collection and analysis.  Richard’s experience in designing and managing analytics consulting projects, as well as developing systems and processes for sales measurement will be crucial as we streamline the way we work and provide continued growth for our customers.”    

Richard Prentice said, “I am delighted to be joining RX Global at such an important time in its digital transformation.  The opportunity of creating a dynamic Sales Analytics team for the company - leveraging on my experience to drive performance and create value - is something I am very much looking forward too.” 

About Richard Prentice 

Richard Prentice is a business intelligence and analytics leader who draws on extensive and diverse consulting and in-house experience in translating data into strategic insights to drive performance and create value.  He joins from PwC where, most recently, he led an insights team in their internal Sales and Marketing function.  The team focussed on driving sales effectiveness through the analysis, visualisation and modelling of customer and sales data. Before that he ran analytics consulting projects for major clients.  Richard started his career as a compensation consultant, during which time he qualified as an actuary. 

Reporting to Julian Barker, Group Strategy Director this newly created role will see Richard establish and lead the Sales Analytics team for RX Global utilising his advanced consulting skills and leadership presence to run consulting projects across the RX Global global portfolio and build organisational capacity in sales analytics.   


For further information, please contact Sarah Kitley-Spencer:   

Email: Sarah.Kitley-Spencer@reedexpo.co.uk  Telephone: ++44 (0)7813 777947. 

About RX Global 

RX Global is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.   

Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world.  RX Global is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com 

About RELX  

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  

The market capitalisation is approximately £35.7bn, €40.4bn, $48.6bn.