Press Releases

RX Global UK Announces Kerry Prince as Brand Director

Kerry Prince appointed Brand Director in RX Global restructure

Arabian Travel Market to reap benefits of new strategic brand leadership team and additional international experience   

03 February, 2021

RX Global – www.reedexhibitions.com – has announced that Kerry Prince, has been appointed as the new brand director of UK-based RX Global.

The newly formed brand team is the consolidation of the company’s B2B and Reed Travel Exhibitions divisions and will be responsible for the curation of the portfolio of well-established event brands, including Arabian Travel Market (ATM).

Prince said:

“I am very excited to be leading this new team.  B2B and the travel and events industries have faced enormous challenges since the start of the pandemic but we are looking forward to planning for a post-COVID recovery period.

“This year, our priority is to deliver physical events that are as COVID safe and secure as possible and also offer ‘exhibitor not present’ and or remote access options for our audience who cannot join us in-person.

“I’m looking forward to continuing to support the sectors with whom we work on the road to recovery and long-term growth.” 

Prince has more than 20 years of experience in the corporate event sector, working on conferences, summits and trade shows around the world. She started her career in New Zealand and has also worked in Australia, China, the US, Barbados and the UK.

Prince joined RX Global in 2015 and has held leadership positions across the company’s B2B events. This includes two years as portfolio director for Reed Travel Exhibitions’ IBTM Events portfolio, the business events industry’s leading global trade shows.

Danielle Curtis, Exhibition Director for the Middle East region and Arabian Travel Market said:

“Kerry not only understands our corporate structure and our portfolio of travel events, she also has a vast amount of international experience, in particular her knowledge of the Australasian and UK markets will be invaluable to the Arabian Travel Market team.”  

The Arabian Travel Market will take place at Dubai World Trade Centre from 16-19 May, 2021. The live event will be followed a week later by ATM Virtual (24-26 May 2021

Kerry Prince sits on the UK’s Exhibitions Leadership Team and reports to Anna Dycheva-Smirnova, who was appointed CEO of RX Global UK earlier this year, in addition to her role as CEO of Russia, Turkey and the Middle East.

Anna Dycheva-Smirnova said:

“This is a positive development for RX Global UK.  Kerry has been a valued team member since she joined Reed six years ago and I’m delighted that she has accepted this new challenge.

“I am confident that Kerry will continue to lead with conviction, commitment and success and I am very much looking forward to working with her and the rest of the leadership team.” 


About Kerry Prince


About Anna Dycheva-Smirnova


Arabian Travel Market (ATM), now on its 27th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. ATM 2021 will feature, among others, Travel Forward, a high-end travel and hospitality innovation event, dedicated conference summits, ATM buyer forums and speed networking events, as well as Arival Dubai @ ATM – a dedicated in-destination forum.

www.arabiantravelmarket.wtm.com. #IdeasArriveHere

Next live event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai

Next virtual event: Monday 24 to Wednesday 26 May 2021

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021 and ATM Virtual 2021, including ILTM Arabia and Travel Forward – a new travel tech and hospitality innovation event launching this year – as well as ATM Buyer Forums and ATM Speed Networking Events. Providing a renewed focus for the Middle East’s travel and tourism sector – under one roof over the course of one week – Arabian Travel Week will be returning to Dubai World Trade Centre from Sunday 16th – Thursday 26th May 2021


About RX Global UK

RX UK has offices in Richmond (London) and Brighton.  We produce flagship events across many industries including World Travel Market, Proud Experiences, IBTM and the ILTM portfolio (travel), in-cosmetics (beauty & cosmetics), The London Book Fair (publishing), Infosecurity Europe (IT & telecoms) as well as PAX and Comic Con events (broadcasting, TV, music & entertainment) and many more.

About RX Global

RX Global is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants. 

Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world.  RX Global is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexhibitions.com