• In 2024, the company connected with over 66,000 visitors through its 10 events in Mexico, generating an economic impact of nearly $5 billion.
• This year, RX Mexico anticipates a 16% growth in event attendance and will launch RX Trends at IBTM Americas to strengthen its industry ecosystem.

Mexico City, February 20, 2025 – RX Mexico wrapped up 2024 with an impressive track record of achievements that solidify its leadership in organizing world-class events. Surpassing its own expectations, the company welcomed more than 66,000 visitors across 10 events held in various cities nationwide, generating an economic impact of nearly $5 billion. This remarkable success is the result of the combined efforts of its team, partners, and clients.

“We celebrate our achievements in 2024, but now we are focused on the future, kicking off 2025 with the first-ever edition of Expo Nacional Ferretera in Mexico City from February 25 to 27. Additionally, we have iconic events lined up for various industries, such as Expo Seguridad Industrial, which has been held since 2007, and the 22nd edition of Expo Seguridad México. These events will bring new opportunities to continue creating unique and memorable experiences, reaffirming our commitment to entrepreneurs and businesses,” said Luiz Bellini, General Director of RX Mexico.

For 2025, RX Mexico will continue to drive the professionalization of the industries it serves, with an expected 16% increase in event attendance. Furthermore, the company will enhance its conference program by attracting industry leaders to share cutting-edge insights and perspectives through its new initiative: RX Trends. This initiative, set to take place during IBTM Americas, aims to become the meeting point for transformative ideas that shape the business ecosystem, featuring experts in AI, sustainability, economics, marketing, and more.

Throughout 2024, RX Mexico transformed more than 95,000 square meters of exhibition space, providing over 2,000 brands with opportunities to expand their market presence. Additionally, the company strengthened its engagement on social media, extending its influence beyond physical venues to connect with global audiences. Another key achievement was facilitating more than 13,000 qualified business meetings during its events, fostering new commercial opportunities and job creation.

However, numbers alone do not define RX Mexico’s success. The company remained committed to inclusion, diversity, and social responsibility through initiatives such as Mascota del Año, the LGBT+ Contingent, and the charity race benefiting children in Mexico in collaboration with IOS Offices. These initiatives have been instrumental in generating a positive impact on both social and business levels.

Learn more about all RX Mexico’s events and initiatives at: https://rxglobal.com/rx-mexico.