Cape Town, 16 September 2024 – RX Africa today announced “Ignite Africa” as the official theme for its WTM Africa 2025 event, taking place from 9 to 11 April in the Host City of Cape Town at the Cape Town International Convention Centre (CTICC). Next year, WTM Africa promises a revamped format with a laser focus on actionable insights and strategic networking, making it a must-attend for anyone invested in the future of African tourism.
Expect a content-rich programme at WTM Africa structured around critical themes such as aviation, responsible tourism, and marketing. Curated by industry experts, sessions will move beyond theoretical discussions to deliver practical solutions and tangible strategies. The “Brain Box” will also offer interactive workshops and discussions, providing opportunities for attendees to gain practical knowledge and develop new skills.
In addition, WTM Africa will launch a renewed trend report packed with the latest industry statistics and insights. This State of the Industry report will serve as an essential resource for stakeholders, offering data-driven perspectives on current challenges and opportunities in African tourism.
WTM Africa 2025 will also feature a reimagined Media Awards programme, designed to raise standards in travel journalism across the continent. A panel of leading industry judges will recognise excellence in reporting, setting a new benchmark for media coverage of African tourism. Press conferences, media briefings, and exclusive opportunities for interviews with top industry spokespeople will be scaled up, allowing the media to access crucial stories and insights directly from the source.
“This isn't just an update to our annual event. We’re completely reimagining how we can drive African tourism forward," said Megan De Jager, Portfolio Director for RX Africa. "The new format and content are designed to give attendees practical tools and knowledge they can immediately apply to their businesses. With 'Ignite Africa,' we're bringing together the sharpest minds, the latest trends, and actionable strategies in a way that’s never been done before. This is an event that professionals across the tourism industry won’t want to miss."
WTM Africa is positioned as the definitive event for those looking to stay ahead of the curve in African tourism. This event will be the flashpoint for new strategies and collaborations that will shape the future of the sector.
Event Information:
WTM Africa : 9–11 April 2024 | Cape Town, South Africa
- Venue : Cape Town International Convention Centre (CTICC)
Website : www.africatravelweek.com
-ENDS-
Issued by: Big Ambitions
Contact: Sonnette Fourie
Tel: +27 81 072 2869
Email: sonnette@bigambitions.co.za
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next in-person event: 5 to 7 November 2024 at ExCel London
Arabian Travel Market (ATM), now on its 31st year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: 28 April to 1 May 2025, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place from 28 April to 1 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.
Next event: 14 to 16 April 2024 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: 9 to 11 April 2024 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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