09 September 2024: World Travel Market London has today announced that this year’s event will be the largest to date, with an expected 7% growth and expansion into new halls at ExCeL London, reflecting the thriving international tourism sector.
Taking place from 5 – 7 November, World Travel Market expects to showcase around 4,000 exhibitors including tourism boards, hoteliers, transport brands, technology services and world-class experiences. So far, it’s reported that there will be over 80 new exhibitors lined up at the global gathering.
There has been significant growth amongst the destination market, with a 9% increase in destination participation. Over 135 National Tourism Organisations will be in attendance, with a huge volume of regions and cities joining them. Africa is the fastest growing region of the event, which follows proactive and diligent strategies implemented by nations such as Morocco and Egypt in a post-pandemic world.
There has been a significant increase in non-destination travel brands exhibiting at WTM London, with a 71% increase in exhibitor participation from companies aligning themselves to the new ‘Experiences’ zone within the event. The show has seen a 22% growth in accommodation brands and a 16% growth from exhibitors in the technology sector.
Exhibitors attending for the first time include KOS Island, VIET EXPERIENCES TRAVEL, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee & Stripe Payments – with more to be announced soon!
Juliette Losardo, Exhibitor Director, WTM London commented: “2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record. We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations; there are some big new brands this year and we’re very excited to welcome them!
“World Travel Market truly is home to the world’s travel trade, and this gathering of over 45,000 verified travel professionals represents the most influential meeting point in the travel and tourism calendar.
“This year WTM is gearing up to provide the busiest and most inspiring three days it’s possible to have in travel. It’s a place to learn, network and do business – a place to ensure you’re set up for the year ahead.
“With the event fast approaching, I encourage visitors to book tickets soon, as it’s filling up fast!”
For more information please visit: https://www.wtm.com/london/en-gb.html
ENDS
For all media enquiries, additional comment and request for interview please contact:
Becca Krug and Evie Kennedy at Davies Tanner:
Tel: +44 (0)1892 619100
wtmpr@daviestanner.com
Notes to Editors
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 5 to 7 November 2024 at ExCel London
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
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