China’s swift reopening for business in January after nearly three years of coronavirus controls is providing a much-needed boost for RX customers seeking to re-establish connections and source new business in the world’s second largest economy – and for Chinese companies eager to boost exports and compete again on the world stage. We share some impressive customer numbers and feedback and look forward to some exciting new upcoming events.
With its strong global sales network and international marketing competency, RX is also committed to assisting China-based enterprises to restore international trade and enter key overseas markets.
“The reaction of China based businesses to the lifting of restrictions was immediate with companies rushing back to overseas markets to reconnect with their business partners. “All the space allocated for Chinese business in RX shows for the first half of the year was sold out, not just in Europe and the US but as far afield as Brazil, where Feicon and Automec, serving the building & construction and automotive industries respectively, were particularly well supported. Chinese business has also returned to pre-pandemic levels in Japan with more sales in the first half of 2023 than in the same period in 2019.”
RX is also taking its Chinese event brands overseas to help China-based exporters accelerate business expansion in ASEAN markets. Recent launches include AMTS Indonesia, modelled on the flagship AMTS in Shanghai, which made its debut in Jakarta from 14-15 March 2023 targeting Indonesia’s burgeoning automotive manufacturing industry. And in November, ASEAN’s packaging industry will receive a huge boost with the launch of WEPACK ASEAN in Kuala Lumpur, Malaysia, reflecting the successful format of WEPACK, the World Packing Industry Expo in Shanghai, covering the entire global packaging industry chain.
Earlier this year, during a visit to China, RX CEO Hugh Jones demonstrated the company’s confidence in the Chinese market, and the opportunities for customers in key growth sectors, by announcing five new events, and the opening of a new office Shenzhen.
The new events include Automotive World China, Shenzhen (11-13 October 2023) focused on intelligent and connected vehicles and new energy technology; CDA-South in Guangzhou (22-24 September 2023), a new edition of the China Daily-Use Articles Trade Fair targeting the department store sourcing market in southern China; DPrint (12-14 July), co-located with WEPACK in Shanghai; and IFEX China, the international flower and garden expo in Kunming (15-17 September 2023).
“Given China's growing middle-income earners, increasing disposable incomes and demand for more sophisticated daily necessities, businesses from sectors such as packaging, healthcare and smart manufacturing will see surging demand to participate in various trade shows to win more clients in the coming years” explained Jones.
“Establishing a wholly owned RX exhibition company in Shenzhen will enable us to vigorously develop our business in the Guangdong-Hong Kong-Macao Greater Bay Area, which is actively investing in semiconductors, ultra-high-definition video displays, smart terminals, intelligent connected cars, new materials, high-end medical care and health care ̶ all sectors that RX is committed to building business in” he added.
“As a special economic zone, Shenzhen is becoming easier for international exhibitors and visitors to enter and exit the city. And Shenzhen World Exhibition & Convention Centre is one of the best venues in the world, with excellent sustainability credentials – a key consideration on our journey to become net zero by 2040.”