Sales Director – Jewelry Events

Are you a strategic sales leader that thrives in a dynamic, fast paced environment?
 

Would you enjoy working in the exciting field of events?
 

About our Team

We are a team of dynamic, result-driven B2B sales professionals passionate about the trade show and events industry, dedicated to creating experiences that connect, educate, and empower our audiences.

About the Role

The Sales Director will drive revenue growth, customer retention, and strategic account development across the jewelry event portfolio. This role leads the commercial execution of exhibitor, sponsorship, and digital sales strategies while managing and developing a high-performing sales team.

In this role you will work closely with Event Leadership, Marketing, Operations, and key industry stakeholders to deliver commercial success, strengthen market position, and ensure consistent execution of sales plans aligned with portfolio objectives.

Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute event sales strategies to achieve and exceed revenue targets across exhibition space, sponsorship, digital products, and ancillary revenue streams.

• Identify opportunities for new business acquisition, customer expansion, and growth within emerging jewelry market segments.

• Ensure sales plans and territory/account strategies are developed and executed 10–12 months in advance of event delivery.

• Monitor market trends, competitor activity, and customer behavior to identify commercial opportunities and risks.

Account Management & Business Development

• Build strong relationships with key exhibitors, sponsors, industry associations, buyers, and strategic partners within the jewelry sector.

• Negotiate commercial agreements, sponsorship packages, and multi-event partnerships.

• Represent the company and portfolio at industry events, trade shows, and networking functions.

 Team Leadership & Performance Management

• Lead, coach, and develop Sales Managers and Account Executives to drive high performance and accountability.

• Establish clear KPIs, sales targets, and activity expectations across the team.

 Forecasting, Reporting & Sales Operations

• Maintain accurate forecasting and pipeline management through Salesforce and reporting dashboards.

• Analyze sales performance data to provide actionable insights and identify improvement opportunities.

• Manage pricing strategy execution and inventory optimization in collaboration with leadership.

 Cross-Functional Collaboration

• Partner closely with Marketing to align campaigns, lead generation, and customer engagement strategies.

• Work with Sponsorship and Digital Sales teams to maximize integrated commercial opportunities.

Requirements

• Proven B2B sales leadership experience, preferably within events, exhibitions, luxury goods, jewelry, or related industries

• Demonstrated success managing high-value accounts and delivering revenue growth

• Experience leading and developing sales teams in target-driven environments

• Strong commercial negotiation and strategic account management skills

• Data-driven mindset with experience using Salesforce or similar CRM platforms

• Strong communication, presentation, and stakeholder management capabilities

• Ability to travel domestically and internationally as required