Cape Town, South Africa, 17 February 2026 – Step up and showcase your impact! World Travel Market (WTM) Africa is urging responsible tourism stakeholders to submit their entries for the Responsible Tourism Awards before the 20 March deadline.
Free to enter and open to companies of all sizes, including emerging startups and individual entrepreneurs, the awards spotlight initiatives solving real challenges and shaping the future of tourism in Africa. Winners will be announced on 14 April in the Host City of Cape Town at the Cape Town International Convention Centre (CTICC) during WTM Africa 2026.
“Established in 2004, these prestigious annual awards remain a leading platform for championing responsible tourism businesses that are not just talking about sustainability, but driving it,” says Megan De Jager, Portfolio Director at RX Africa. “It’s a celebration of those inspiring action, and paving the way for a more inclusive and transformative industry.”
“We are very excited for the upcoming World Travel Market Africa Responsible Tourism Awards, and I am looking forward to seeing the range of entries representing the travel and tourism practitioners who are making a positive difference in our country, and particularly here in Cape Town,” says Geordin Hill-Lewis, Executive Mayor of Cape Town.
“As a city that has built such a strong global reputation as a travel destination, we understand very well the value that tourism holds for our economy. But it is equally important that this tourism is managed sustainably, that local communities benefit, that we celebrate the full spectrum of our cultural diversity, and that we preserve our natural resources for generations to come. That’s why these awards are so important to us, and I have no doubt we will see some very deserving winners next year,” concludes Hill-Lewis.
Registrants can apply for the following six categories:
- Local Economic Benefits – Supporting local businesses and keeping tourism spend in local hands
- Diversity, Equity & Inclusion – Empowering underrepresented voices in tourism
- Nature Positive – Protecting biodiversity and natural heritage
- Championing Cultural Diversity – Promoting dignity, pride and understanding in communities
- Adapting to Climate Change – Building resilience through innovation and preparedness
- Regenerative Tourism – Restoring and renewing communities and ecosystems
Entries will be judged by a panel of respected industry leaders, including travel professionals, association heads, government representatives and independent media. Gold and Silver awards will be presented, along with a special ‘One to Watch’ accolade recognising innovative concepts already demonstrating early impact.
“Each year we ‘discover’ businesses and destinations making tourism better, and we promote them,” says Professor Harold Goodwin, WTM Responsible Tourism Advisor.
“If you don’t enter, you can’t be recognised! Gold winners announced at WTM Africa 2026 are automatically entered into the Global Awards, placing Africa’s leading changemakers on the world stage alongside peers from Latin America, Europe, the Indian Subcontinent and Southeast Asia.”
Winners can also link directly to their citation on the ICRT.global website, providing credible third-party validation and powerful marketing collateral.
“Don’t miss your chance to be seen,” adds De Jager. “Winning, or even being named a finalist, delivers more than global recognition. It strengthens your brand credibility and connects you with industry leaders from around the world.”
With the deadline fast approaching, now is the time to act. Apply before 20 March to showcase your impact, gain international recognition and position your business at the forefront of responsible tourism. Nomination forms and full category details are available on the WTM Africa website. All completed applications must be submitted online here.
-ENDS-
Issued by: Big Ambitions
Contact: Sonnette Fourie
Tel: +27 81 072 2869
Email: sonnette@bigambitions.co.za
Notes to editors:
About CBISN
CBISN is a leader in market intelligence and capacity-building services for those engaging with the Chinese outbound tourism market. Their partnership with WTM Africa aims to provide African stakeholders with actionable insights and tools to welcome and serve Chinese visitors more effectively.
Now in its 33nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. The event attracted over 47,000 attendees and more than 35,000 visitors (including 6,000+ high-value buyers) and over 2,550 exhibitors and representatives from over 161 countries. In 2025, ATM will expand to 13 halls, growing across all sectors, and will continue to be a crucial gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
ATM takes place from 4 - 7 May 2026, at the Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a week-long festival of events alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Start-Up Competition, Influencers' Event, GBTA Business Travel Forums, and ATM Travel Tech. The event also features ATM Buyer Networking and a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 3 to 5 November 2026 at ExCel London
WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its most recent edition, in 2024, WTM Latin America maintained its focus on the effective generation of business and managed to secure the early scheduling of more than six thousand meetings that were held between buyers, travel agents, and exhibitors. WTM Latin America contents are available in English, Spanish and Portuguese.
Next event: 14 to 16 April 2026, Expo Center Norte, São Paulo, Brasil
latinamerica.wtm.com
WTM Africa launched in 2014 in Cape Town, South Africa. In 2024, WTM Africa facilitated more than 10 thousand unique pre-scheduled appointments, an increase of more than 8% compared to 2023 and welcomed more than 10 thousand visitors (unaudited), 25% more than 2023.
Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
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