Flagship show celebrates destinations’ unique cultures
As part of its focus on creating culture, IBTM has revealed the first details of its new Culture Roadshows initiative, designed to explore how destinations use their unique cultures to create limitless potential for events.
IBTM World 2022 will take place at Fira, Barcelona, from the 29th of November to the 1st of December with the theme of 'culture creation' permeating the event, from the inspirational Knowledge Programme sessions to the networking events. The organisers say the culture roadshows have been devised to discover and showcase destinations whose unique cultures create exceptional experiences for event delegates.
David Thompson, Event Director, IBTM World, comments: “The business events world has adapted to a more disparate working environment post-pandemic, but this has left a gap where business culture would usually be. This presents a huge opportunity for events and destinations to step in. An event is so much more than a place to connect, it’s now a place where business culture lives, and we want to find those destinations which are offering delegates unique and enriching cultural experiences and showcase what they have to offer.”
IBTM is calling for destinations* to complete a short online application detailing their destination’s unique culture, any culture-based initiatives or campaigns, and activities or FAM trip experiences to wow first time visitors to the destination.
The featured destinations will be highlighted in editorial and social media content in the run up to, and during the face-to-face event in Barcelona.
*The Culture Roadshows initiative is open to those destinations which have signed to exhibit at IBTM World by 7 September 2022
To apply to take part in the Culture Roadshows initiative, please visit: https://www.ibtmworld.com/en-gb/exhibit/culture-roadshows.html
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For all media enquiries, additional comment and request for interview please contact
Becca Krug, Nancy Cremore or Becky Tombs at davies tanner:
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Notes to Editors:
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across three continents. The portfolio includes IBTM World, IBTM Americas, IBTM Asia Pacific, IBTM Africa and IBTM Connect.
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show.
Next event: Tuesday 29 November to Thursday 1 December 2022 at Fira Barcelona
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
Next event: Wednesday 24 to Thursday 25 August 2022 at Centro Citibanamex in Mexico City.
IBTM Asia Pacific, the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media are expected to visit Marina Bay Sands in Singapore for the inaugural event.
IBTM Connect is the leading online knowledge hub for the global meetings, incentives, conference and events industry. Established in 2020, it is packed with cutting-edge content to help inspire and educate the global meetings and events industry, with regularly updated industry news and insights, as well as on-demand interviews and webinars with high-profile industry experts.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors