28 October 2024: Aligning with industry growth, IBTM World is set to welcome a record number of hotels to exhibit and will launch its new Hotel Pavilion at its upcoming event at Fira de Barcelona from November 19 to 21.
The leading global event for the meetings and events industry will see more than 400 hotels in attendance across the entire show, including the Hotel Pavilion. With the global hotels and resorts sector valued at $1.5 trillion in 2023 and business travel spending expected to reach the same figure in 2024, the industry is going from strength-to-strength in a post-pandemic landscape. (Source: Statista)
Some of the world’s biggest hotel brands will be descending on Barcelona next month. With 8,000 properties in its portfolio, Hilton is expanding its presence at IBTM World in 2024. Spain’s two largest hotel chains Meliá Hotels International and Barceló Hotel Group will have independent stands on the show floor. West Africa’s Azalaï Group Hotels will be exhibiting at IBTM World with a standalone presence for the first time
The new Hotel Pavilion is an exciting solution for hotels to showcase their brands in a bespoke environment which has been designed to have the feel and amenities of a luxury hotel reception. Gothia Towers, a landmark hotel for business on Sweden’s west coast, and global hospitality enterprise, BWH Hotels, will both be making their debuts at IBTM World 2024. Likewise, Nobu Hotel London Shoreditch will be bringing its signature Japanese minimalism and industrial-chic aesthetics to Barcelona. Also presenting their offering at the Hotel Pavilion will be Dokhan Luxury Hotels, The Romanos Resort, A Luxury Collection, JADA Hotels Collection, RIHGA Royal Hotel Osaka, OKU Hotels and The Westin Paris – Vendôme.
Those taking part in the Hotel Pavilion will have access to a bespoke appointment diary with up to 46 pre vetted qualified buyers, which will ensure they can make direct connections with decision makers who have the budget and intention to book events at hotels. They will also benefit from an enhanced company profile to boost brand visibility and access to an exclusive networking area within the pavilion.
Claudia Hall, IBTM World Exhibition Director, said: “We are delighted to welcome so many renowned hotel brands to IBTM World this year, which is testament to the industry growth we're seeing year-on-year. 2024 marks the first year of our Hotel Pavilion, which will provide a dedicated space for independent hotel businesses to showcase their offer in an exciting new setting. We are looking forward to building on the success of our previous shows in what will be a landmark event - our 20th anniversary of hosting IBTM World in Barcelona.”
For more information about the Hotel Pavilion and to make enquiries, please visit: https://www.ibtmworld.com/en-gb/exhibit/hotel-pavilion.html
ENDS
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Notes to Editors
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions globally. The portfolio includes IBTM World and IBTM Americas.
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show. 2024 is the 37th anniversary of IBTM World and the 20th year the event has been hosted in Barcelona.
Next event: Tuesday 19 November to Thursday 21 November 2024 at Fira Barcelona
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
Next event: Wednesday 20 to Thursday 21 August 2025 at Centro Citibanamex in Mexico City.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
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