“Every day, as we plan and deliver the world’s most successful travel events, abbreviations permeate our interactions and operations.  For example, we help our customers to secure booths in our events in SQM or SQFT (square meters or square feet) but an FTE (a first-time exhibitor) will also buy VAS (value added services), perhaps onsite at the event with help from a SPOC (a single point of contact). " Jonathan Heastie, Portfolio Director, Travel.