Strategy can sound complicated. But a good strategy is just about defining clearly the few significant choices that you are making to seize an opportunity ahead of you. In this industry, our job is to create marketplaces where customers…
RX’s Alison Powell: An opportunity to “connect the excellence” worldwide
When Alison Powell talks about marketing, she does not start with campaigns, slogans or digital trends. She starts with the customer.That may sound obvious, but it is also the point. In a business as broad, global and fast-moving as RX, where trade…
Growth in breadth, but not in depth?
Hugh Jones, RX CEO, shares a view across global exhibitions and reads the runes behind SASIE 2025. Over the past few weeks, I’ve been on the road visiting our events – from Feicon in Brazil, FIBO in Germany and in the US, the newly relaunched…
From Accidental Entry to APAC Leadership: Brian Thomas Reflects on 30 Years in Events
Brian Thomas never planned to build a career in exhibitions. “I actually wanted to work in publishing,” he says. “When I joined Thomson Publishing in Australia, I ended up in a small exhibitions division and assumed I’d move on pretty quickly.”Three…
Leading Finance in Live Events with RX CFO Michèle Tiley-Hill
In episode 75 of Trade Show Talk, Host Danica Tormohlen explores how the events industry is adapting to digital transformation, the strategic role of finance within global trade shows, and leadership insights from Michèle Tiley-Hill, CFO of RX, one…
RX debuts RX NOW to deliver smarter attendee and exhibitor experiences at live events
Welcome to the latest edition of Snöcap.Spotlight: RX has launched RX NOW, a browser-based platform using real-time data and AI to improve attendee and exhibitor experiences at live events. The tech was first unveiled at PGA Show 2026, where it was…
One to Watch: RX CFO Michèle Tiley-Hill
At RX, change is constant. Different markets, different cultures, different pressures and a global portfolio of events that never stands still. For RX CFO Michèle Tiley-Hill, leading finance in that environment…
RX Launches AI-Powered Real-Time Platform to Redefine Event Personalisation
In a major step toward the digital transformation of the exhibition industry, RX Global has launched a new AI-powered platform designed to enhance attendee experiences through real-time data and personalized engagement. The platform, named RX NOW,…
RX Advances Digital Leadership in Events with Launch of RX NOW
LONDON, UK – RX, a global leader in events and exhibitions, has unveiled RX NOW, a new digital platform designed to redefine how people discover, connect and do business at live events. With real-time data and AI-powered personalisation, RX NOW…
The Future of Event CX: RX Bets on Browser-Based Platform—No App Download Required
When RX piloted RX NOW at PGA Show 2026, more than half of show’s 34,000+ attendees used the browser-based platform to discover exhibitors, capture interactions, and personalize their experience—without…
RX launches real-time data and AI-powered personalisation platform
RX, a global leader in events and exhibitions, has unveiled a new digital platform designed to redefine how people discover, connect and do business at live events. RX NOW, offering real-time data and AI-powered personalisation, claims to…
Strengthening Strong Foundations: A Q&A with RX’s Helen Sheppard
Trade Show Executive’s (TSE) Young Professionals Corner sat down with Helen Sheppard, RX’s Global Sustainability Director, to discuss its sustainability strategies, standout events and initiatives, and how AI fits in the picture…