CHICAGO — Since 2018, Trade Show Executive (TSE) has been recognizing a class of women each year that are helping to shape the future of the industry through its Women to Watch program.

The Class of 2024 is a group of exceptional up-and-coming women who making significant impacts at their organizations through their work, from operations to marketing to pricing to sales.

TSE caught up with one of this year’s Women to Watch, Anita Y. Mui, Director, US Strategic Pricing at RX, to talk about how she ended up in the events world, her strategies to avoid burnout and why strategic pricing is the perfect fit for her.