RX Latam establishes a new leadership role focused on strengthening its commercial strategy and enhancing partner experience across the region through innovation, strategic planning, and collaborative leadership. 

The newly created position, now led by Mauricio Barrón, aims to accelerate commercial performance, standardize and streamline processes, and drive strategic enablement in Mexico and Brazil. 

Mexico City, 1 Dcemberr, 2025 — RX, a leading company in organizing B2B and B2C events that foster networking, business opportunities, and industry growth, announces a structural change at the Latin American level by appointing Mauricio Barrón as Sales Effectiveness Director, Latin America. He will assume the role on December 1, 2025, with the mission to strengthen regional commercial strategy and consolidate growth for the years ahead.  

This is a newly created position that reinforces RX LATAM’s vision to evolve its operations and enhance partner experience in Mexico and Brazil through innovation, strategic thinking, and collaborative leadership. 

Barrón joined RX Mexico in 2015 as Director of Expo Lighting America and, for the past five years, has served as Portfolio Director, leading events such as Expo Beauty Show, Top Flotillas, Infosecurity México, and LOGEX. On this new chapter, Mauricio stated:

 “This role represents a key opportunity to strengthen commercial integration across Latin America. Our goal will be to align strategies, share best practices, and leverage technology to create synergies among different markets. I am convinced that by working collaboratively, we can drive a transformation that increases sales effectiveness and elevates the value we deliver to our partners throughout the region.” 

From this new position, RX LATAM seeks to consolidate three strategic pillars: 

Commercial Performance Acceleration: Lead initiatives to optimize sales processes, strengthen pipeline management, and promote data-driven decision-making for outstanding results. 

Process Standardization and Efficiency: Implement best practices and leverage advanced technologies to foster consistency and operational discipline across all LATAM markets. 

Strategic Enablement: Collaborate with commercial leadership teams to design and execute strategies that drive readiness and continuous improvement in sales effectiveness. 

With this move, RX LATAM reaffirms its commitment to innovation and industry growth, driving new commercial strategies and business experiences that will continue transforming the region.

Learn more about these initiatives at www.rxglobal.com/rx-mexico or follow us on social media: @RXGlobalMexico (Facebook) and @rx_mexico (Instagram). 

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX  is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at http://www.relx.com/investors