14 October 2024: For the very first time, World Travel Market is placing Regenerative Tourism at the forefront of its Sustainability Summit, taking place at Excel London on Wednesday 6 November 2024.
Overseen by the show’s sustainability advisor Tina O’Dwyer, a leading expert in sustainable tourism and driving impactful campaigns, the three-hour Summit will focus on the core theme of using travel as a force for good, coinciding with the show’s overarching theme of ‘TravelPower’.
As moderator, Tina will open the Summit by diving into the ways in which we can harness travel to support resilient communities, flourishing economies and thriving ecosystems, while exploring the factors driving regenerative tourism.
Pioneering global thought leader Anna Pollock will kickstart with a keynote titled Uncovering the Regenerative Tourism Paradigm (13.45-14.15) including reference to successful case studies and actionable strategies, followed by an engaging exploration of transformational tourism campaigns by Founder of global sustainable tourism organisation The Travel Foundation and Place Generation, Elke Dens (14.15-14.40).
Policy to Practice: Ireland’s Real-Life Experience with Regenerative Tourism Placemaking (14.40-15.05) will then take a practical look at how to apply regenerative tourism principles to balance economic growth with environmental and social restoration, led by Fáilte Ireland’s Director of Product Development Orla Carroll.
Later, Debbie Clarke, Director of Regenerative Development for The Centre for Good Travel and host of The Good Awaits Podcast in New Zealand, will share how
to translate principles of regeneration into tangible experiences and itineraries, joined by panellist Asta Sigurjonsdottir, CEO of Iceland Tourism Cluster.
Rob Holmes, Founder and Chief Strategist of GLP Films, and Anne Kawalerski, Global Chief Marketing Officer of Bloomberg Media Group, will further expand on take it on how to communicate your sustainable initiatives effectively, including tried and tested models for success.
The Summit will close with a talk led by Tina on The Future of Regenerative Tourism (16.45-17.00), fusing together the learnings and practical takeaways from the day to inspire a tourism model that revitalises, nurtures and restores.
Exhibition Director of World Travel Market London, Juliette Losardo commented: “The Sustainability Track offers a dynamic platform for all attendees to come together, exchange ideas and forge innovative solutions that will both contribute to and shape the drive to regenerative tourism. The whole programme invites both exhibitors and the media to boldly rethink how we approach sustainability, re-imagine its purpose and foster prosperity for all.”
For more information, please visit: https://www.wtm.com/london/en-gb.html
ENDS
For all media enquiries, additional comment and request for interview please contact:
Becca Krug, Evie Kennedy and Emily Thompson at Davies Tanner:
Tel: +44 (0)1892 619100
wtmpr@daviestanner.com
Notes to Editors
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 5 to 7 November 2024 at Excel London
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
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