10 October 2024: Defining how the global events industry better communicates its economic and social value, while identifying areas that require more support, will be key priorities for IBTM World’s Forum for Advocacy, in partnership with The Business of Events, when it takes place next month.
With widespread support for the forum from leading organisations across the events industry, it is ideally placed to be a catalyst for change and amplify the existing conversation around advocacy issues. PCMA, ICCA, the events industry council, and The Strategic Alliance of The National Convention Bureaux of Europe are amongst the associations welcoming the initiative, as are the Joint Meetings Industry Council (JMIC), City Destinations Alliance, and The Iceberg.
Bringing together an international group of senior leaders, policymakers and influencers, the Forum for Advocacy will be opened by IBTM World Exhibition Director, Claudia Hall, on Monday 18 November 2024. Taking place at the Torre Melina Gran Melia Hotel, it will be a powerful prelude to IBTM World, which celebrates its 20th anniversary in Barcelona the next day.
Sherrif Karamat, President and CEO of the PCMA, will speak on the industry’s role, position and purpose. His address will be followed by key findings from the latest Global Destination Report, analysed by Sarah Fleming, MD of SFA Connect.
American Express Global Business Travel’s Head of Global Sustainability Meetings & Events, Eloísa Urrutia, and Barcelona Convention Bureau Director, Christoph Tessmar, will then discuss how business events can counterbalance the challenges of over tourism and climate change by contributing positively to local economies.
The forum will close with a policy agenda discussion to agree what the business events industry is advocating for and where it can unlock further potential.
“We look forward to supporting the long-term growth of the business events sector and ensuring it remains on its journey towards a sustainable and diverse future, which is inclusive and accessible to all, and which continues to have a positive impact on global communities and the world it inhabits,” said IBTM World Exhibition Director, Claudia Hall.
Following the forum, guests will have an opportunity to continue informal talks at the Meetings Leadership Network Reception. The outcomes of the Forum for Advocacy will then be explored further from 3pm on Tuesday 19 November on the Impact Stage at IBTM World.
ENDS
For all media enquiries, additional comment and request for interview please contact
Becca Krug and Emily Stewart at Davies Tanner:
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Notes to Editors
IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents. The portfolio includes IBTM World, IBTM Americas, and IBTM Asia Pacific.
IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show. 2024 is the 37th anniversary of IBTM World and the 20th year the event has been hosted in Barcelona.
Next event: Tuesday 19 November to Thursday 21 November 2024 at Fira Barcelona
IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry.
Next event: Wednesday 20 to Thursday 21 August 2025 at Centro Citibanamex in Mexico City.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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