Rim Belgacem, Key Account Director, France
EquipHotel, Paris, is Europe’s leading international hospitality and foodservice event. When the team decided to create a new ‘country focus’ on Italy for 2022, they turned to Rim Belgacem to bring the concept to life. Given ‘carte blanche’ to showcase the very best of Italian design, furniture, tableware, decoration and cuisine, Rim set to work with her usual vision, enthusiasm and determination.
Having worked patiently and tirelessly to build a relationship with the Italian Trade Agency (ITA) over the previous four years, Rim secured its agreement to sponsor five Italian Pavilions featuring some 65 Italian exhibitors. She was then able to integrate these Italian companies in EquipHotel’s digital platforms and matchmaking programmes, to maximize their visibility and contacts with the decision makers attending the show. The inauguration of the Italian pavilions by the new Italian Ambassador in France was a special moment in the presence of all our Italian exhibitors and stakeholders at EquipHotel.
Rim worked very closely with our international sales team in Italy, learning from their experience of the Italian market. With their help she delivered a ‘Made in Italy’ exhibitor trail, enabling attendees to easily find and connect with 140 Italian designers, suppliers and service providers. And understanding that she had to create magical events for her group of Italian clients, the opening cocktail party of EquipHotel was exceptionally renamed “Aperitivo” with free Campari and Italian Spritz for all. Salute Rim!