Data, Research & Analytics

Commercial Analyst

Richmond United Kingdom

  • Hours:
    35 HOURS / WEEK
  • Contract Type:
  • Type Of employment:
    Full time
  • Job ID:

The Commercial Analyst will play a key role in closely collaborating with Portfolio Directors, Exhibition Directors, and their teams. Their responsibilities include overseeing market intelligence gathering, tracking emerging trends, evaluating competitor activity, analyzing customer insights, and coordinating the pursuit of substantial commercial growth opportunities for our flagship brands. Moreover, this role involves active participation in sales target setting and governance processes, as well as providing valuable support for mergers and acquisitions.


(50 %) Strategic Business Development and Market Analysis 

  • Collaborate with event teams to provide industry research, market mapping, latest and upcoming trends, competitor analysis, and strategic growth initiatives for existing brands. 

  • Facilitate the development of high-quality business growth plans, including exploring sector adjacencies and geo-clones and event-specific growth opportunities, such as value chain extensions. 

  • Evaluate emerging product and technology trends to identify key markets for future product development. 

  • Gather sector-specific business intelligence data through public information, industry reports, and purchased sources, guiding strategic priorities, growth plans, and resource allocation. 

  • Oversee competitor activity monitoring and industry trend analysis to support decision-making processes. 

  • Maintain regular communication with competitors, customers, and suppliers, attend competitive events, and conduct qualitative research to stay informed about current trends. 

  • Collaborate with the CI manager to explore new business delivery models, potential future revenue streams, and translate insights into winning strategies and execution plans.  

(25 %) Sales Incentives, Target Setting, and Governance

  • Assist sales leadership and finance teams to set ambitious, yet achievable, sales targets for individual sales representatives. Ensure targets are aligned with overall company goals and financial projections. 

  • Establish sales governance policies and procedures, ensuring adherence to sales compensation plans, target attainment, and other performance-related guidelines. 

  • Proactively propose and implement process improvements to enhance the effectiveness of sales incentives and target setting. 

(25 %) Mergers & Acquisitions

  • Assist in gathering and reviewing detailed information about the target shows, identifying risks and opportunities. 

  • Conduct comprehensive financial analysis, including valuation modeling using financial metrics and comparable company analysis. 

  • Assist on deal structuring and ensuring it is aligned with strategic objectives, while minimizing risks. 

  • Ensure regulatory compliance with M&A laws and regulations. 

  • Assist in post-merger integration planning and stakeholder management. 

Critical Skills/Knowledge/Competencies:

  • Strategic and Creative thinker; generating innovative ideas, recommendations and connects the "big picture" to operational details. 

  • Pragmatic and collaborative approach; builds strong relationships across the business using data-driven arguments. 

  • Skilled storyteller; comfortable presenting research findings to senior stakeholders. 

  • Highly organized and analytically inquisitive; seeks new insights through data exploration to develop insights for commercial strategies. 

  • Familiarity with digital media platforms for insights with an international mindset; values cultural differences to drive a diverse portfolio. 

  • Advanced Microsoft Excel and PowerPoint skills for visually inspiring data presentation. 

  • Excellent communication, presentation, time management, and project management skills. 

  • Positive, enthusiastic, results-oriented, and self-motivated to produce impactful work. 

  • Persuasive, collaborative, and trustworthy. 

  • Emotionally intelligent; effective in leading projects in multi-cultural environments. 

  • Continuous learner welcomes constructive feedback and embraces new challenges. 

  • Comfortable with ambiguity; can make sensible assumptions when needed. 


  • Educated to Degree level (or equivalent experience) minimum, in related fields – Business, Finance, Economics, Science, Mathematics. 
  • Proven commercial, business intelligence and market analysis experience including successful track record of working with teams on customer-led growth initiatives including new product development and strategy development.
  • Experience of working in large, matrix-style, complex corporate environments is a plus.

RX are fully committed to a fair and equitable work environment for our people and in all the countries and territories in which we operate, we comply with local employment and equality laws.