23 September 2024: World Travel Market London (November 5-7, 2024) has today announced the Greek National Tourism Organisation (GNTO) as its Premier Partner, showcasing the destination’s dynamic cultural experiences and endless year-round opportunities.
The prestigious partnership will ensure positive global exposure for Greece across WTM’s unrivalled international audience – showing how the country is investing heavily in ensuring it remains one of the top leisure destinations in the world.
WTM London is the perfect platform for Greece to show how its tourism strategy is successfully balancing the benefits of tourism with the needs of local economies and communities while safeguarding the natural and cultural environment. Along with policies to diversify offerings, mitigate seasonality, upgrade education, and foster cooperation with local communities, tools have been introduced for comprehensive and systematic data collection and information flow in tourism.
Greece is addressing sustainability through a multi-faceted approach, with the safeguarding of natural and cultural resources, spotlighting lesser-known destinations, as well as the identity and well-being of local communities, at the heart of all considerations.
As Premier Partner, the GNTO will build on this outstanding progress, thanks to the prime advertising and marketing opportunities with WTM. The exciting partnership will also help the tourist board and 80 of its stakeholders who are exhibiting, further raise its global profile by taking part in the opening ceremony and key press conferences with the international media.
Juliette Losardo, Exhibition Director, World Travel Market London, commented: “I am thrilled to announce the Greek National Tourism Organisation as our Premier Partner for 2024. Greece has long been at the forefront of leisure tourism and has participated in World Travel Market for many years, but they never stop innovating.
“The GNTO has carried out a lot of work on sustainability over the past few years which puts it in a strong position to promote Greece as a year-round destination, highlighting some of the beautiful lesser-known places travellers still have to discover. As part of the GNTO’s strategy, investments and partnerships have been forged with a host of private sector organisations, to deliver competitive travel experiences aligned to evolving travel needs.”
ENDS
For all media enquiries, additional comment and request for interview please contact:
Becca Krug and Evie Kennedy at Davies Tanner:
Tel: +44 (0)1892 619100
wtmpr@daviestanner.com
Notes to Editors
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 5 to 7 November 2024 at ExCel London
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
About GNTO
The Greek National Tourism Organisation (GNTO) is responsible for the marketing plan for Greece and its tourism promotion across the globe. Its mission is to organise, develop, and promote the country’s tourism product, by designing and implementing strategic plans and actions in Greece and abroad, through its offices in 17 countries. The Organisation sets up fam and press trips, workshops and roadshows in targeted markets, in collaboration with tour operators and also participates in international tourism fairs in order to boost Greece’s brand worldwide.
With its website visitgreece.gr and its App Visit Greece, the GNTO invites travellers from all over the world, to get to know its history and culture, discover dreamy beaches, try sports and outdoor activities in the Greek countryside, enjoy city breaks, the famous Greek cuisine, nightlife, & shopping. The GNTO focuses on promoting both popular and lesser-known Greek destinations and experiences across the country with a view to implementing initiatives that respect the principle of sustainability.
GNTO participates in drawing up the tourism promotion programmes of each of the 13 Regions of Greece it is in close cooperation with. Furthermore, the Organisation and the National Centre for Public Administration and Local Government have established educational projects for the domestic tourism industry agencies and any stakeholders from the public and private sector.
Share:
