Midem enters new digital era

Digital and Data

With 8000+ online attendees and 264 featured speakers and artists from 48 countries, Midem Digital Edition is making history as the largest digital event for the music industry.
A pioneer of the music industry business when launched in Cannes in 1966, Midem is once again breaking new ground as the Midem Digital Edition brings together the global music industry. The free online programme, held from June 2-5, followed the cancellation of the Cannes conference due to Covid-19. And the show goes on. With new content being added over the coming weeks, the Midem Digital Edition remains live and free to access for everyone.

In keeping with Midem’s mandate to bring together top music industry executives and artists, the Midem Digital Edition unites visitors from all corners of the globe in conversation, knowledge-sharing, future planning, new music, tech innovation, networking and the essential creation of new collaborative partnerships. Highlights include:

  • 64 conference sessions, 23 keynotes and 37 exclusive music concerts
  • Unique content including newly released ‘Music in Asia’ and ‘The Sound of Music in Sync with Esports’ white papers, blog posts and videos of Midem in Cannes
  • Newly created ‘Artist Discovery’ section where visitors can discover an exciting line-up of international emerging artists, through a complete gallery of 55+ artists’ profiles.
  • The first-ever ‘Artist and Label Services Directory’, as a prelude to Midem Artist and Label Services Forum at Midem 2021: a marketplace where labels, managers and artists can discover, source and adopt services that provide marketing, sales, rights management, legal and distribution solutions.

To date, Midem Digital Edition has delivered over 8,000 unique users, over 90,000 business recommendations and more than 1,000 meeting requests. It has also secured extensive global media coverage with 392 media mentions in 39 countries (from March 30 to June 15).

Reflecting on the success of the Digital Edition, Alexandre Deniot said: “We’ve actually been planning to launch a digital platform for some time. So the need to move Midem online for 2020, as unexpected as it was, just gave us the push we needed to speed up the process. We want this digital platform to be an additional component and experience to Midem in Cannes, and to have this platform available all year long. It’s a way to allow a wider global audience among the industry, who may never have had the opportunity to come to Midem in Cannes, to benefit from our online edition.”