Cape Town, 6 March 2025 – World Travel Market (WTM) Africa, in partnership with CBISN, today announced the strategic enhancement of its China Ready® Workshop. The workshop will be rescheduled for April 2026 and transformed into a more accessible Continuing Professional Education (CPE) format.
The decision comes in direct response to industry feedback, with many exhibitors and tourism professionals expressing interest but unable to leave their stands for the full-day workshop originally scheduled for April 2025.
“We’ve listened carefully to our stakeholders and recognised an opportunity to make this valuable training more accessible to everyone in the African tourism sector,” says Reanté Naidoo, Buyer & Digital Director: Travel, Tourism & Creative Industries at RX Africa. “By restructuring to a modular CPE format, we can significantly reduce costs while allowing professionals to earn recognised credentials without extended time away from their stands or businesses.”
The enhanced programme will introduce China Ready® in stages at WTM Africa over the next few years: the essential knowledge module – covering history, culture, and customs – launches in 2026, followed by Marketing to China in 2027, and Business in China in 2028. This phased approach allows professionals to earn CPE credits gradually while attending sessions that fit their schedules.
Enhanced Accessibility Benefits:
Pay as you learn: The China Ready® Programme is now divided across three years, allowing individual module purchases instead of a single upfront payment.
Flexible scheduling: Shorter, focused sessions that work around exhibition commitments.
Professional recognition: Earn formal CPE credits with each module to advance career credentials.
Optimised learning: Focused, digestible modules improve knowledge retention and practical application.
Overview of China Ready® Programme Modules:
1) China Market Overview (ME103)
Essential knowledge covering history, culture and customs that impact business dealings
Pre-requisite module for all further training
Duration: 2 hours 20 minutes
CPE Credits: 6 points
2) Marketing to China (ME104)
Comprehensive coverage of digital marketing and offline activities with live case studies
Pre-requisite: China Market Overview
Duration: 2 hours 20 minutes
CPE Credits: 6 points
3) Business with Chinese (ME105)
Latest China outbound travel market updates, covering negotiation, psychology of decision-making, business dealings, payments, and industry-specific knowledge
Pre-requisites: China Market Overview, Marketing to China
Duration: 2 hours 20 minutes
CPE Credits: 6 points
“The CPE format represents a significant advancement in how we prepare African tourism stakeholders for the Chinese market,” notes Dr Marcus Lee, CEO of China Travel Online and programme facilitator. “By making this training more accessible, we’re ensuring more businesses can effectively capture their share of China’s projected 200 million outbound travellers by 2028.”
Registration details for the enhanced 2026 programme will be announced in due course, with preferential booking options for current ticket holders.
For further information, please contact Reanté Naidoo at reante.naidoo@rxglobal.com
-ENDS-
Issued by: Big Ambitions
Contact: Sonnette Fourie
Tel: +27 81 072 2869
Email: sonnette@bigambitions.co.za
Now in its 32nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. The event attracted over 47,000 attendees and more than 35,000 visitors (including 6,000+ high-value buyers) and over 2,550 exhibitors and representatives from over 161 countries. In 2025, ATM will expand to 13 halls, growing across all sectors, and will continue to be a crucial gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
ATM takes place from 28 April to 1 May 2025, at the Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a week-long festival of events from 28 April to 4 May, alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Start-Up Competition, Influencers' Event, GBTA Business Travel Forums, and ATM Travel Tech. The event also features ATM Buyer Networking and a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.
WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 5 to 7 November 2024 at ExCel London
WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its most recent edition, in 2024, WTM Latin America maintained its focus on the effective generation of business and managed to secure the early scheduling of more than six thousand meetings that were held between buyers, travel agents, and exhibitors. WTM Latin America contents are available in English, Spanish and Portuguese.
Next event: 14 – 16 April 2025, Expo Center Norte, São Paulo, Brasil
latinamerica.wtm.com
WTM Africa launched in 2014 in Cape Town, South Africa. In 2024, WTM Africa facilitated more than 10 thousand unique pre-scheduled appointments, an increase of more than 8% compared to 2023 and welcomed more than 10 thousand visitors (unaudited), 25% more than 2023.
Next event: 9 to 11 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
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