From AI and digital event tech to sustainable exhibiting and first-time exhibitor programmes, RX is making it easier, smarter and more sustainable to build your business at our events. Check out these four great examples.
First time exhibitors shine at Expolux
Participating in a trade show for the first time is thrilling yet daunting. Navigating logistics, tight budgets, stand design and how to engage audiences can overwhelm new exhibitors before they even reach the show.
Determined to transform the experience, RX Brazil introduced a new First Time Exhibitor Programme at Expolux 2024 (São Paulo), Latin America’s leading lighting event, which not only enhanced the exhibitor journey but also differentiated Expolux as a strategic partner in their success.
“The moment new exhibitors signed up, we paired them with a dedicated Customer Success Manager offering tailored assistance with everything from first steps to event follow-up,” explained Angelica Novaes, Customer Success Manager. “Through videos, personal calls, and interactive webinars we showed them how to use, and get the most from our digital event solutions and logistics support services.”
“Recognising the lack of marketing expertise among some first-time exhibitors, we also offered direct support with content creation and audience engagement to help them stand out and connect effectively, as well as tutorials on tools like Canva and Google Trends to design effective campaigns on budget,” Angelica continued. “And when on-site build-up began, our operations team swooped in to help them set-up, reducing delays and smoothing out any rough patches so customers could focus on building their presence.”
The results speak volumes. Exhibitor profile completion - crucial for brand visibility and attracting sales leads - jumped from 49 percent in the previous edition to an impressive 90 percent in 2024. Moreover, the Net Promoter Score for first-time exhibitors was 12 points higher than the event average, proof that newcomers were significantly more satisfied.
One Orion Luminárias spokesperson shared, “Before this programme, I didn’t know how to set up my stand or engage my audience. The detailed guidance and on‑site support made all the difference.” Eficilux echoed that praise, noting, “The team was incredibly knowledgeable, patient, and always available to help. We felt supported from start to finish.”
“Expolux 2024 drew an incredible crowd of over 20,000 buyers and thanks to our First Time Exhibitor Programme many new customers had a significant piece of the action,” said Angelica. “Not only have we enhanced the programme for Expolux 2025 (15-18 September), but we are also introducing it across other events with the aim of setting a new industry benchmark for first-time exhibitor engagement and satisfaction.”
All Energy Australia supports low waste, high impact exhibiting
As the southern hemisphere’s largest clean energy event, All Energy Australia has consistently led efforts to reduce energy emissions and waste – including at the Melbourne event itself. So, when Enphase Energy approached the event team to help deliver a ground-breaking exhibition stand made entirely from recyclable cardboard, they quickly stepped up to help bring the customer’s vision to life.
“Enphase had ambitious plans to build a uniquely sustainable exhibition stand on which they could showcase their products, CPD training, and sustainability in one high impact, low waste space,” explained Holly Tankard. “We facilitated a four-month collaboration between Enphase, OPAL Packaging and Sphere PR to ensure every detail ̶ from the build and messaging to promotions aligned with their objectives and our sustainability standards.”
Built entirely from recyclable cardboard supplied by Opal, the striking 10 x 5.5 metre significantly reduced event waste by over 80 % - 90 %, compared to traditional expo stands. As well as turning heads, it drew a steady stream of installers eager to earn CPD (Continual Professional Development) points. Not only were the sessions fully booked, but there was a 37 % year on year increase in trained installers visiting Enphase’s stand, showing clear industry appetite for sustainable education integrated into exhibition spaces. Even competitors and major industry players stopped by, attracted by the stand’s unusual and eco-forward design.
RX digital marketing and engagement tools played a key role in engaging attendees via email, social media, and a sustainability video, while RX’s Lead Booster package generated 131 additional leads and a Priority Plus profile supercharged matchmaking and profile views.
“Showcasing a different approach to exhibiting our brand and innovation at All Energy Australia was really important for us,” explained Patrick Matweew, Vice President & General Manager ANZ for Enphase Energy. “It’s about innovation, sustainability, and telling a compelling story. To have that much attention, that much curiosity that goes beyond the product but into the story about sustainability ̶ it just ticks all the boxes.”
“At RX, we’re reimagining what it means to exhibit ̶ making it simpler, more sustainable, and ultimately more effective for our customers. It’s about giving them the solutions, support, and opportunities to stand out and build their businesses,” said Holly.
Smart solutions fuel record engagement at IBTM World
Digital technology is transforming the way customers connect at RX events, and exhibitors and attendees at IBTM World now have access to RX’s most advanced suite of ‘Business Builder’ solutions.
Making its debut at IBTM World 2024 in Barcelona was Colleqt QR, a smart system which makes attendance more productive for visitors, whilst ensuring that exhibitors never miss a lead.
“Exhibitors often worry they might have missed valuable prospects during busy show days,” explained Exhibition Director Claudia Hall. “Colleqt QR solves this by empowering our attendees to collect exhibitor and product information using their mobile phones. They simply scan the Colleqt QR codes at exhibitor booths and feature zones, in return for their contact details. So, exhibitors continue to receive new sales leads even while they are engaged at another meeting.”
Colleqt QR technology generated over 115,000 event scans at IBTM World 2024, 79% of which resulted in leads. Ahead of the show, exhibitors were able to utilise Lead Booster, a targeted tool designed to enable exhibitors to attract more of the right leads through the promotion of exclusive offers, while Lead Manager App allowed them to capture, review and qualify leads in real time on the show floor. Meanwhile, enhancements to IBTM World’s Exhibitor Appointment platform, which connects Hosted Buyers and exhibitors, streamlined the meeting experience, delivering 73,000 pre-schedule meetings and earning praise for its refined user interface and engaging design.
“It was our most sophisticated offering to date, cementing IBTM World’s credentials as the industry’s leading smart event,” said Claudia. “And it coincided with a record-breaking 16% increase in attendees, driven by curated initiatives like the Exceptional Experiences Programme which brought world-class brands like Amazon, Microsoft, Adidas, and TikTok to the event.”
“Thanks to our smart tech, exhibitors enjoyed more visibility than ever ̶ enabling them to meet more buyers, forge smarter connections and unlock more business opportunities,” Claudia continued. “Together, these innovations demonstrate how RX’s tech ecosystem is not just about efficiency but about driving measurable business outcomes. At IBTM World, technology isn’t just a support act — it’s central to how we build value for our customers.”
AI transforms the exhibitor experience at RX France
RX France is continually reimagining the customer experience to make event participation easier and more rewarding for its customers. And now they’re taking things to the next level with the Smart Exhibitor Companion, an AI-powered tool designed to tackle one of the biggest exhibitor pain points ̶ completing high-quality profiles.
“Over 90% of RX attendees use the exhibitor profiles to search for companies and products of interest and plan their visit,” explained Céline Battestini, Digital Product Director. “Incomplete or poorly filled profiles can negatively impact the number and quality of buyers our exhibitors meet, so we want to do all we can to make it easy for them.”
With the Smart Exhibitor Companion, exhibitors simply enter their website address, and it takes just 30 seconds to provide a complete profile. With better quality profiles and a higher completion rate, exhibitors get more leads and visitors have more compelling reasons to seek out their stand.
“In the past, our customer success teams would manually call exhibitors to help build profiles—an effective but unsustainable solution,” revealed Céline. “Since introducing the Smart Exhibitor Companion not only has our non-completion rate dropped significantly, but the AI completed profiles have more fields filled and a higher word count, indicating deeper, more engaging content.”
Exhibitor feedback at Expoprotection (Paris), where the Smart Exhibition Companion was piloted, was overwhelmingly positive. One said, “It really eased the process ̶ I just entered my website and everything was there!”
RX France is now busy expanding the use of the tool across other events. They are also refining and improving the offer based on user feedback and data. “Future enhancements may include additional features to allow customer to choose a specific tone of voice or to include product descriptions as well,” revealed Celine. Watch this space!