Digital Website Manager

Are you skilled in delivering and optimizing high performing B2B websites that drive real business results?

Are you energized by blending strategy with hands-on execution to improve digital user journeys?

About the Team

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About the Role

The Digital Website Manager is responsible for delivering seamless, high-performing, and customer-centric digital experiences across all B2B brand and content marketing websites. This role owns the day-to-day management of website platforms, user journeys, and performance optimization, ensuring websites effectively support business goals, campaigns, and conversions. 

Acting as both a strategic leader and hands-on operator, the Digital Website Manager partners closely with marketing, design, technology, and global product teams to evolve the web ecosystem, drive innovation, and continuously improve the digital customer experience. 

Responsibilities 

Website & Experience Management 

• Manage all brand and content marketing websites, ensuring best-in-class performance, reliability, and user experience. 

• Oversee day-to-day website operations and the platforms that support website creation, maintenance, and optimization. 

• Define and manage core user journeys and UX frameworks to optimize customer paths toward engagement, conversion, and business outcomes. 

Platform & Feature Management 

• Understands and works fluently within a proprietary website platform, translating business and customer-journey needs into effective, scalable digital experiences. 

• Collect, evaluate, and prioritize feature and enhancement requests, developing business cases to inform the global product roadmap. 

• Lead and document website and platform migration projects, including internal and external acquisitions. 

• Oversee website integrations and APIs, ensuring seamless data flow between platforms to support customer and business objectives. 

Analytics, Optimization & Testing 

• Own the analytics and tag management ecosystem, ensuring accurate tracking, data integrity, and consistent measurement. 

• Analyze user behavior and engagement to generate actionable, data-driven insights. 

• Design and execute A/B and multivariate testing programs to improve UX, conversion rates, SEO performance, and overall site effectiveness. 

• Proactively delivers clear, actionable reporting on website and campaign performance to demonstrate ROI and identify optimization opportunities.  

Leadership, Communication & Enablement 

• Serves as a core member of the marketing operations team, working alongside Content, Creative, and Digital Marketing teams to align strategy, copy, and design together into cohesive, high-performing customer journeys. 

• Manage and mentor a team of website specialists, providing clear direction, ongoing feedback, and development opportunities. 

• Establish efficient operating processes, including SLAs, escalation paths, and quality standards. 

• Create and maintain best practices, guidelines, and process documentation for website and platform users. 

• Act as the primary liaison between the business unit and global product teams, ensuring BU priorities are represented in global roadmap planning. 

Requirements 

• Have proven experience managing complex, multi-site web ecosystems within a marketing or digital environment. 

• Demonstrate deep understanding of UX, customer journeys, CRO, SEO, and website performance best practices. 

• Possess hands-on experience with CMS platforms, analytics tools, tag management systems, and A/B testing frameworks. 

• Demonstrate the ability to manage platform rollouts, integrations, and migration projects. 

• Have experience leading and developing high-performing teams. 

• Have excellent stakeholder management and communication skills, with the ability to translate business needs into technical and functional requirements. 

• Be highly analytical, organized, and comfortable driving decisions through data and insight.