Marketing Manager

Does owning end-to-end go-to-market strategy for a global event brand excite you?

Are you ready to lead integrated, omnichannel campaigns across digital, content, media, partnerships, and on-site experiences?

About the Team

At RX, we are in the business of building businesses. As industries evolve, so do our events. RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About the Role

The Marketing Manager serves as the strategic marketing lead for the event brand, responsible for shaping and delivering insight-driven marketing strategies that drive audience growth, strengthen brand positioning, and support exhibitor and attendee revenue.

The Marketing Manager drives efforts across cross-functional teams including content, digital, data, sales, and operations to deliver cohesive, omnichannel marketing programs; ensuring all marketing efforts are aligned to business objectives.

Reporting to the Portfolio Marketing Director, this role plays a key part in translating portfolio-level strategy into brand-level impact, while elevating marketing effectiveness and consistency across the business.

Responsibilities:

• Own the marketing strategy and go-to-market approach for assigned brand(s), aligning with portfolio priorities and business goals.

• Lead the development of integrated, omnichannel marketing plans that leverage the full marketing ecosystem (digital, content, media, partnerships, etc.).

• Define target audiences, segmentation strategies, and key messaging frameworks to ensure relevance and differentiation in the market.

• Grow lead databases and audience growth through strategic marketing campaigns that lead to an increase in high quality attendance

• Orchestrate cross-functional teams (digital, content, design, data, operations) to deliver cohesive and high-impact marketing efforts

• Use data, insights, and market intelligence to inform strategy, optimize performance, and identify new growth opportunities.

• Monitor and evaluate marketing performance against KPIs, adjusting strategies to improve effectiveness and ROI.

• Own and manage the marketing budget for assigned brand(s), ensuring strategic allocation of resources to maximize ROI, optimize channel performance, and align spend with revenue-driving priorities; continuously track, forecast, and adjust investments based on performance insights and business needs.

• Work with both internal and external partners including agencies and vendors responsible for key marketing functions including social media and creative output

• Ensure brand consistency and strength across all touchpoints, reinforcing positioning and value proposition.

• Contribute to portfolio-wide initiatives by sharing best practices, testing new approaches, and driving continuous improvement.

Qualifications:

• Have 5-7 years of marketing experience, with an emphasis on strategy and integrated campaign leadership.

• Have prior experience owning or leading marketing for a brand, product, or business line—preferably in B2B, events, or related industries.

• Demonstrate proven ability to develop and execute strategic marketing plans that drive measurable business outcomes including audience growth and engagement.

• Have proven commercial acumen and experience partnering closely with cross functional teams including sales, web, data and analytics, and more.

• Be able to lead through influence in a cross-functional, matrixed environment.

• Have an analytical and insight-driven mindset, with experience translating data into actionable strategy.

• Possess excellent communication and stakeholder management skills.