How to supercharge your show leads with RX’s Lead Booster.
At busy trade shows, standing out from the crowd is tough. RX’s Lead Booster increases your visibility and drives buyers to your stand by promoting your exclusive offers directly to all registered show visitors. Read on if you are looking to raise your brand awareness and generate more high-quality leads!
Where creative minds and industry leaders come together to shape the future of entertainment.
Where creative minds and industry leaders come together to shape the future of entertainment.
A meeting point for those passionate about pushing the boundaries of film and media.
A meeting point for those passionate about pushing the boundaries of film and media.
Connecting at trade shows has evolved far beyond the exchange of business cards. At today’s RX events, technology offers powerful new ways to bring buyers and sellers together. With Lead Manager App, exhibitors can quickly scan the badges of buyers on their stand to register their contact details and interests, and record notes of their conversations. Meanwhile, attendees can instantly access and download product and supplier information, simply by scanning an exhibitor Colleqt QR Code.
Some challenges remain, however. With so many companies and products competing for attention, how can exhibitors cut through the noise, get noticed, and ensure they bring their stand activations to the attention of all attendees? And how can buyers, many of whom attend trade fairs to take advantage of the latest offers, discounts and demos, make sure they don’t miss out on the best show exclusives? RX has a digital solution for these too, and it’s called Lead Booster.
How Lead Booster works
Lead Booster works by advertising to all registered attendees the stand activations from a select group of participating exhibitors which may include exclusive show offers, new insights, product demos, and more.
These offers are advertised to all registered attendees even before the event begins - giving participating exhibitors a head start on lead generation and helping visitors visors organise their time at the show. During the event, visitors are encouraged to access, review and select the offers they’re most interested in by tapping the ‘Offers’ icon in the event app or scanning QR codes placed throughout the show floor.
When an attendee redeems an offer, their registration contact details are automatically shared with the exhibitor for easy follow-up at the stand or after the event. To make it easy for attendees to view the listing and find offers of interest to them, exhibitor spots are limited in number, and granted on a first come, first served basis.
So how many additional leads can an exhibitor expect from Lead Booster? Data gathered from 51 RX global trade shows in 2024 reveals that, for larger RX events, the average is 223 leads, with one recent event – FIBO 2025 – generating an average of 532 leads per exhibitor.
At London Book Fair 2025 in March, The Reading Agency generated 522 leads from their Lead Booster giveaway which was designed to raise awareness about their new service which they were promoting on their stand. “It has been incredibly helpful that the offer is also advertised via Lead Booster to all the show's visitors, and we now have over 500 more leads,” said Gemma Jolly, Head of Health and Wellbeing. “This will be critical in helping to promote the charity’s latest service offerings.”
Crafting a compelling offer
Incentives and give-aways have long been used by trade show exhibitors to attract attendees to their stands and provide a strong additional incentive for buyers to stop by. Participating in Lead Booster will bring your offer to the attention of many more attendees, so that you aren’t dependent on them passing by your stand to find out.
Lead Booster works best when you craft your offer with your event goal in mind. The more aligned your offer is to your event objective, the better and more relevant your results will be. For example, if your goal is to raise brand awareness and reach large numbers of new sales prospects, sample giveaways, prize draws and invitations to participate in fun on-stand activities work well. If you want to generate immediate sales, offer a sales discount which is only redeemable on your stand for the duration of the event.
For fewer, high quality leads, business-related and hospitality offers work well, such as free consultations, exclusive access to White Papers, and personal invitations to a panel discussion or happy hour. If you are launching or promoting a product, invite attendees to your launch event or live demo, or offer a free 30 day trial, redeemable at your stand.
Signum Sattelservice, a German supplier of saddles and equipment for horses and riders, participated in Lead Booster for the first time at Equitana 2025, the world’s leading equestrian fair held in Essen. A staggering 1,383 attendees responded to their offer to receive a 10% discount on products purchased from their stand during the event.
“This online service is an ideal addition for us, as it not only strengthens our digital presence, but also brings interested customers to our stand for a personal meeting and detailed consultation,” said Marketing Manager, Ronja Kay-Weber. “Compared to before, we were able to significantly optimise our presence at the trade fair and address our target group even more specifically. A great addition to our trade show marketing!”
TRENDS Research and Advisory has been participating in London Book Fair for the past four years. The company also used Lead Booster for the first time in 2025, offering three lucky visitors the chance to win a £50 Amazon voucher in their prize draw. “Lead generation is important to us and we have already gained over 450 extra leads on day two,” revealed Ebrahim Al Mahri, Researcher.
A level playing field
Lead Booster is a particularly powerful tool for new and smaller exhibitors who are competing for attention with big name brands and significant trade show budgets.
Every offer in the listing gets equal exposure, so you can stand out from the crowd, no matter your booth size or location. By making your offer claimable directly at your booth, you turn your space into a go-to destination on the show floor, increasing the number of visitors at your stand and your opportunities to make even more business connections.
When 1Password decided to exhibit at Infosecurity Europe 2024 to market their online security product to EMEA customers for the first time, they used Lead Booster to achieve the visibility they needed. Their offer of a free one year, 1Password family account, claimable on their stand, generated 363 leads.
1Password gave their visibility a further boost by upgrading their exhibitor profile on the show website. Knowing that over 90% of attendees pre-plan their visit by searching for suppliers and products, they upgraded their profile to a ‘Priority Plus’ entry. This gave them an advertisement on the website home page, and a guaranteed top placement in the search results for their chosen product category.
“Lead Booster supported our goals with high engagement and additional leads for us to follow up. The combination of Lead Booster with the Priority Plus Profile made a real impact to our show experience and booth traffic,” said Carrrie Fumari, Director of Events, 1Password.
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