RX France organizes 32 trade shows (B2B and general public) in France and abroad in 15 sectors of activity. What place do you give to the experiential at your shows?

Our job is to create, facilitate and multiply our clients' business opportunities for events. These opportunities involve qualified but also experiential meetings. The experiential component has increased in strength after the covid period to meet the expectations of professional visitors or the general public. In the same vein, we have seen a change in their expectations. From now on, each trip is thought out. It is therefore essential that our e