Exceptional Experiences was launched at a pop-up event at Cannes Lions. The session assembled trailblazers from the creative and media industries to explore some of the most exceptional concepts and activations from the week. Participants included Jimmy Knowles, global head of experiential at Canva; Judy Lee, senior director, global brand experiences at Pinterest; Shauna Little, vice-president, advertising solutions and marketing at The Washington Post; and Claudia Hall, event director at RX’s IBTM World.