RX UK has appointed Rosi Viljoen as head of visitor strategy. This newly created role will develop ‘High Value Visitor (HVV)’ strategies and activations across all of RX UK’s events. 

Viljoen will initially focus on leading the RX Hosted Buyer teams, before expanding her role to include all show portfolios.

Having spent over 20 years at American Express working in the premium product benefit and loyalty space, Viljoen was instrumental in developing and implementing luxury travel and lifestyle programmes and customer loyalty strategies.