UFI, The Global Association of the Exhibition Industry, reports the successful conclusion of the 2024 UFI Americas Conference, which brought together over 170 exhibition industry leaders and stakeholders from across the Americas and beyond. Hosted by the Monterrey Convention & Visitors Bureau (OCV) at Cintermex, the conference took place from 10-12 September. It featured dynamic sessions, extensive networking opportunities, and a post-conference tour that showcased the vibrant culture and landscapes of Monterrey.

During his keynote session, Fernando Fisher, CEO of RX USA, introduced the “exhibitor last mile” concept, focusing on supporting new exhibitors with fair pricing, strategic locations, and tailored solutions. Rodolfo Andrade, General Director of Anhembi District in São Paulo, Brazil, shared his company’s successful technique of optimising venue spaces to enhance flexibility and appeal. During a highly regarded sustainability session, speakers collectively emphasised viewing sustainability as an inspirational challenge, encouraging practical steps to improve environmental impact.