London, 14 July 2022: RX (Reed Exhibitions) www.rxglobal.com latest global industry research, conducted to understand its customers’ wider challenges and attitudes to events in an ever-changing Covid landscape.
The RX Customer Mindset Tracker is an evolution of the Covid Barometer research the company released in 2020 and 2021. Developed by the RX Global Digital Insights team, the Mindset Tracker aims to understand customers’ current business challenges and priorities.
Face to face remains a key priority for survey respondents, with 78% of businesses stating that trade shows offer them something unique that cannot be created elsewhere. This is up from 68% in 2021.
The RX Customer Mindset Tracker shows that the top five challenges for exhibitors and attendees post-pandemic include; reduced sales, meeting new customers, and keeping on top of market trends – problems that trade shows are uniquely equipped to address.
RX events have evolved in the past two years and now include digital and additional year-round opportunities for customers, enabling exhibitors and visitors to build relationships, and drive growth for their businesses. New digital and data analytics tools are enabling RX customers to get even greater value from their participation, by capturing more leads, increasing brand awareness, closing the loop on event ROI, and benchmarking themselves against the competition.
Gaby Appleton, Chief Digital Product Officer, for RX commented: “The research confirms that there is a strong desire among exhibitors and visitors to grow their businesses and expand to new products and markets. RX is well-positioned to help them do this, not only through our global portfolio of face to face events, but also through our digital lead generation, networking, meeting and brand promotion tools.”
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX is a global provider of information-based analytics and decision tools for professional
and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £34.3bn, €40bn, $47.7bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors