Attendee Acquisition Manager, JCK

About the Role

The Attendee Acquisition Manager uses their customer knowledge, relationship building skills, and creativity to develop the at-show experience for key attendees. This role works with event and marketing leadership to define key segments based on the brand strategy along with purchasing power and buying influence within the industry. They work directly with these target segments, with the goal of creating successful relationships and driving them to attend the event. Understanding new data mining opportunities and building customer databases to drive growth is key. Engaging with prospects and collaborating with internal partner groups is critical. Building and sustaining key relationships before, during and after the show is crucial.

About JCK

Considered the most important jewelry exhibition in North America, JCK is where the entire industry, products and innovations in jewelry connect. JCK has been a launchpad for jewelry trends, products and brands for three decades. Offering unrivaled access to a diverse group of quality buyers and sellers from around the globe, more than 18,000 professionals attend annually and connect over a shared passion for jewelry. This is where jewelry industry and its media and partners unite to do business, make vital connections and get inspired during multiple days of product discovery and exceptional experiences. The annual destination where the entire jewelry industry gathers to buy, sell, network, educate and celebrate.

Responsibilities

• Developing relationships with VIP attendee customers through visits, phone calls and e-mails throughout the show cycle.

• Researching and identifying attendee targets using tools such as LinkedIn and ZoomInfo.

• Collaborating with Marketing to develop target lists and execute data mining plans. Supporting the creation of the marketing communications plan for targeted attendees.

• Developing metric goals for attendee registration targets. Reporting on weekly registration tracking to ensure attendance goals are met.

•  Working cross functionally to ideate, plan and execute onsite programming & events, with a focus on elevating the customer experience.

• Providing personalized service to key attendee customers, managing all aspects of their onsite experience (registration, lounge access, amenities, special programming).

• Attending competitive shows, key industry events, and other RX jewelry shows to strengthen customer relationships while prospecting new business. Identifying key industry associations for possible partnership and event promotion.

• Managing and nurturing relationships with external groups such as associations and industry buying groups.

Requirements

• Jewelry Industry knowledge/experience preferred

• Possess account management or related experience

• Demonstrate excellent organization and interpersonal skills

• Have highly effective verbal and written communication skills

•  Demonstrate excellent attention to detail

•  Possess productivity computer skills (Word, PowerPoint, Excel)        

• Have the ability to travel as required including RX shows, competitive events, association events and customer visits (30% travel)

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

•        Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.