Hugh Jones, CEO of RX, one of the global leaders in events, visited Brazil and shared insights on trends for the Brazilian events industry, drawing on his experience with key markets on different continents. The executive, in line with Ubrafe (Brazilian Union of Fairs and Business Events), showed that the events sector generated an impact of almost R$10 billion on the national economy in 2023 and, for 2024, a growth of 15% is expected.